Dr. Hauschka Body Washes make showering a unique experience – a gift for the body, mind and soul.
Dr. Hauschka body washes make showering a unique experience – a gift for the body, mind and soul. This is based on unmistakable fragrance worlds that evoke images and stories, and stimulate our senses.
Jörg Zimmermann, perfume specialist at Dr. Hauschka, tells us how he creates the Dr. Hauschka fragrances and what the secret code of nature is all about.
Dr. Hauschka: Can you train your sense of smell?
Jörg Zimmermann: Yes. It is not just about smelling it is about conscious smelling. It is like turning on a switch in your memory so that on smelling an individual substance you create associations with it and internalise the fragrance. Later, when you smell the substance again, you automatically associate it with certain imagery and can recognise it. Conscious smelling is a minor change in perception: we have a clear knowledge of how the fragrance affects us, where we smell it, how we perceive it and what we associate with it. Anyone who trains in this art and writes down their experiences will develop their own fragrance index for reference at any time.
Dr. Hauschka: Was there a specific moment when knew you were destined to be a perfume specialist?
Jörg Zimmermann: When I was four, I went exploring on my own in a nearby forest and had an intense experience with nature. I can still remember it well: at midday, the sun hit the forest at an angle, shining through the young trees and onto a small cluster of wood anemones that had sprung up all over the fresh forest floor. I suddenly felt like a face was looking at me; like these little flowers wanted to give me a message. I felt their desire to be looked at, but how was I to understand their essence? I looked at the flowers for a long time and fell in love with them. They bade me to move closer and absorb their silent message through their scent. I carefully knelt down on the ground and cautiously placed my nose by the opening of the greenish-yellow flowers. For a moment, I believed in magic; a natural power that dominates us and rules everything. Was this love in its purest form?
The joy I felt was overwhelming. It was like nothing I had ever experienced before. My greatest wish was to hold onto and remember it. Through scent, I had connected with nature. From then on, I could not help but wonder about the hidden world behind things. I wanted to understand the essence of everything I came across, remember things through their scent and enable others to share my experiences.
Dr. Hauschka: But is that actually possible? After all, we do not smell the plants directly but simply their fragrance through the products?
Jörg Zimmermann: It is not about smelling plants directly but rather how we are affected by our memory of doing so. Stimuli are needed to trigger the memory. If you imagine that each essential oil represents the essence of a plant, you can envisage what it means to convert this into a sensual experience that tells a story.
By integrating the essence of individual plants you create the essence of an overall product. This sensual processing method humanises the substance and makes it accessible.
As a perfume specialist, I regard it as my cultural duty to subject the essential oils to processes in which the ideas archetypically embedded in us become something that can be experienced. Only on smelling transitions do we actually develop the idea that the product aims to convey.
Dr. Hauschka: How do you develop a fragrance?
Jörg Zimmermann: It is very conscious, reflective work. I put myself in a state of heightened consciousness and imagine what will happen when I combine the proportions of each fragrance. For me, it is about revealing the secret laws of nature, or in other words discovering the meaning of each individual substance and how the idea of the fragrance could be logically realised so that when we smell it, we perceive an organic process and an atmosphere can be created. Secret
Dr. Hauschka: Secret laws of nature?
Jörg Zimmermann: It is like with music. I can press all the keys on a piano and make sound. Music is only created when I press certain keys in a certain way and a feeling arises from the logical sequence of the melody. The greater my understanding of nature’s secret code, the easier it is for people to enjoy all elements of a fragrance.
When I am working on a fragrance, I mentally collate the plants so that I can sense their smell. These are the times in which I have a clear picture of how things logically go together to create a metamorphosis and make tangible transitions between top and base notes.
In my memory, I always find part of one substance that contains part of another substance. There are some elements of fragrance that may be similar, such as bergamot, rose or neroli. I look at the similarities and differences so that I can add things to complement the former. Once all the parameters have been skilfully aligned and the fragrance and the idea are both tangible, something truly magical occurs.
Dr. Hauschka: Is that what makes Dr. Hauschka fragrances special?
Jörg Zimmermann: Yes. The top, middle and base notes of the Dr. Hauschka fragrances can be transmitted to the entire body. By perceiving the fragrance in different areas of our body, we trigger an inner vitality, which can be externally observed as a kind of aura. In contrast, conventional, synthetic fragrances are something we only wear externally, like accessories.
The high level of vitality and complexity associated with natural fragrances is extremely striking and explains why they are so important to humans. Humans too are highly complex and can wonderfully combine themselves with things that complement them. Attention and creativity, attraction and curiosity are created – but why is nature so good at this? It does not impose its will but instead adds refinement while stimulating and enlivening our body’s own activity.
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