NATRUE certification Dr. Hauschka products

NATRUE has three certification levels:

1. Natural skin care and make-up (cosmetics)
The strict rules for ingredients and their processing apply. The 100% natural ingredients do not necessarily have to come from certified organic agriculture.

2. Natural skin care and make-up (cosmetics) with an organic portion
The product is 100% natural and > 70% of the ingredients come from certified organic agriculture and/or controlled wild collection.

3. Organic skin care and make-up (cosmetics)
The product is 100% natural and > 95% of the ingredients come from certified organic agriculture and/or controlled wild collection.

Product

Begin of label use

renewal of label use

level according to NATRUE:

After Sun

31.03.2009

31.03.2019

Organic cosmetics

Almond Soothing Bath Essence

16.09.2013

16.09.2017

Natural cosmetics

Almond Soothing Body Cream

16.01.2012

16.01.2018

Organic cosmetics

Almond Soothing Body Wash

01.05.2013

01.05.2019

Natural cosmetics

Almond St. John’s Wort Soothing Body Oil

31.03.2009

31.03.2019

Organic cosmetics

Balancing Teint Powder

01.02.2016

01.02.2018

Natural cosmetics

Birch Arnica Energising Body Oil

31.03.2009

31.03.2019

Organic cosmetics

Blackthorn Toning Body Oil

31.03.2009

31.03.2019

Organic cosmetics

Blush Duo 01

01.03.2017

01.03.2019

Natural cosmetics

Blush Duo 02

01.03.2017

01.03.2019

Natural cosmetics

Blush Duo 03

01.03.2017

01.03.2019

Natural cosmetics

Bronzing Powder

30.11.2010

30.11.2018

Natural cosmetics

Brow & Lash Gel

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Clarifying Clay Mask

26.01.2010

26.01.2018

Organic cosmetics

Clarifying Day Oil

22.12.2010

22.12.2018

Organic cosmetics

Clarifying Intensive Treatment (age 25+)

30.11.2010

30.11.2018

Natural cosmetics

Clarifying Intensive Treatment (up to age 25)

30.11.2010

30.11.2018

Natural cosmetics

Clarifying Steam Bath

31.03.2009

31.03.2019

Organic cosmetics

Clarifying Toner

26.01.2010

26.01.2018

Natural cosmetics with an organic portion

Cleansing Cream

22.12.2010

22.12.2018

Organic cosmetics

Colour Correcting Powder 00

01.03.2017

01.03.2019

Natural cosmetics

Compact Powder 01

01.03.2017

01.03.2019

Natural cosmetics

Compact Powder 02

01.03.2017

01.03.2019

Natural cosmetics

Compact Powder 03

01.03.2017

01.03.2019

Natural cosmetics

Concealer 01

11.03.2010

10.03.2018

Organic cosmetics

Concealer 01 (new)

01.03.2017

01.03.2019

Organic cosmetics

Concealer 02

11.03.2010

10.03.2018

Organic cosmetics

Concealer 02 (new)

01.03.2017

01.03.2019

Organic cosmetics

Concealer 03

11.03.2010

10.03.2018

Organic cosmetics

Concealer 03 (new)

01.03.2017

01.03.2019

Organic cosmetics

Coverstick 01

02.05.2012

02.05.2018

Natural cosmetics with an organic portion

Coverstick 02

02.05.2012

02.05.2018

Natural cosmetics with an organic portion

Coverstick 03

02.05.2012

02.05.2018

Natural cosmetics with an organic portion

Daily Hydrating Eye Cream

09.02.2012

09.02.2018

Organic cosmetics

Defining Mascara 01

26.01.2010

26.01.2018

Organic cosmetics

Defining Mascara 02

26.01.2010

26.01.2018

Organic cosmetics

Defining Mascara 03

26.01.2010

26.01.2018

Organic cosmetics

Deodorising Foot Cream

30.11.2010

30.11.2018

Natural cosmetics

Eye & Brow Palette

30.11.2010

30.11.2018

Natural cosmetics

Eye Balm

31.03.2009

31.03.2019

Organic cosmetics

Eye Definer 00

01.03.2017

01.03.2019

Natural cosmetics

Eye Definer 01

01.03.2017

01.03.2019

Natural cosmetics

Eye Definer 02

18.06.2013

18.06.2019

Natural cosmetics

Eye Definer 03

01.03.2017

01.03.2019

Natural cosmetics

Eye Definer 04

01.03.2016

01.03.2018

Natural cosmetics

Eye Definer 05

15.02.2014

15.02.2018

Natural cosmetics

Eye Definer 06

01.03.2017

01.03.2019

Natural cosmetics

Eye Revive

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow 01

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow 02

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow 03

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow 04

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow 05

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow Solo 01

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 02

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 03

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 04

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 05

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 06

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 07

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 08

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Solo 09

30.11.2010

30.11.2018

Natural cosmetics

Eyeshadow Trio

01.02.2016

01.02.2018

Natural cosmetics

Eyeshadow Trio 01

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow Trio 02

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow Trio 03

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadow Trio 04

01.03.2017

01.03.2019

Natural cosmetics

Eyeshadowpalette 02

15.08.2016

15.08.2018

Natural cosmetics

Facial Toner

22.12.2010

22.12.2018

Natural cosmetics with an organic portion

Firming Mask

09.02.2012

09.02.2018

Organic cosmetics

Fortifying Mint Toothpaste

30.11.2010

30.11.2018

Natural cosmetics

Foundation 01

15.02.2015

15.02.2019

Organic cosmetics

Foundation 02

15.02.2015

15.02.2019

Organic cosmetics

Foundation 03

15.02.2015

15.02.2019

Organic cosmetics

Foundation 04

15.02.2015

15.02.2019

Organic cosmetics

Foundation 05

15.02.2015

15.02.2019

Organic cosmetics

Foundation 06

01.03.2017

01.03.2019

Organic cosmetics

Foundation 07

01.03.2017

01.03.2019

Organic cosmetics

Hydrating Cream Mask

01.09.2016

01.09.2018

Organic cosmetics

Hydrating Foot Cream

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Hydrating Hand Cream

15.02.2014

15.02.2018

Natural cosmetics with an organic portion

Intensive Treatment for Menopausal Skin

30.11.2010

30.11.2018

Natural cosmetics

Kajal Eyeliner 01

18.06.2013

18.06.2019

Natural cosmetics

Kajal Eyeliner 02

18.06.2013

18.06.2019

Natural cosmetics

Kajal Eyeliner 05

15.02.2013

15.02.2019

Natural cosmetics

Kajal Eyeliner Duo 01

18.06.2013

18.06.2019

Natural cosmetics

Kajal Eyeliner Duo 06

15.08.2016

15.08.2018

Natural cosmetics

Lavender Sandalwood Calming Body Cream

16.01.2012

16.01.2018

Organic cosmetics

Lavender Sandalwood Calming Body Wash

01.05.2013

01.05.2019

Natural cosmetics

Lemon Lemongrass Vitalising Bath Essence

16.09.2013

16.09.2017

Natural cosmetics

Lemon Lemongrass Vitalising Body Milk

16.01.2012

16.01.2018

Natural cosmetics with an organic portion

Lemon Lemongrass Vitalising Body Oil

31.03.2009

31.03.2019

Organic cosmetics

Lemon Lemongrass Vitalizing Body Wash

01.05.2013

01.05.2019

Natural cosmetics

Light Reflecting Concealer 00

01.03.2017

01.03.2019

Organic cosmetics

Lip Balm

03.02.2011

03.02.2019

Organic cosmetics

Lip Care Stick

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lip Gloss 01

30.11.2010

30.11.2018

Natural cosmetics

Lip Gloss 01 (new)

01.03.2017

01.03.2019

Natural cosmetics

Lip Gloss 02

01.03.2017

01.03.2019

Natural cosmetics

Lip Gloss 03

01.03.2017

01.03.2019

Natural cosmetics

Lip Gloss 04

30.11.2010

30.11.2018

Natural cosmetics

Lip Gloss 04 (new)

01.03.2017

01.03.2019

Natural cosmetics

Lip Gloss 05

01.03.2017

01.03.2019

Natural cosmetics

Lip Gloss 06

15.08.2016

15.08.2018

Natural cosmetics

Lip Gloss 06 (new)

01.03.2017

01.03.2019

Natural cosmetics

Lip Line Definer 00

01.03.2017

01.03.2019

Natural cosmetics

Lip Liner 01

01.03.2017

01.03.2019

Natural cosmetics

Lip Liner 02

01.03.2017

01.03.2019

Natural cosmetics

Lip Liner 03

01.03.2017

01.03.2019

Natural cosmetics

Lip Liner 04

01.03.2017

01.03.2019

Natural cosmetics

Lip Liner 05

01.03.2017

01.03.2019

Natural cosmetics

Lipstick 01

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lipstick 01 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 02

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 03

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lipstick 03 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 04

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lipstick 04 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 05

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 06

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 07

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lipstick 07 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 08

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 09

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lipstick 09 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 10

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 11

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 12

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 13

15.02.2012

15.02.2018

Natural cosmetics with an organic portion

Lipstick 13 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 14

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 15

15.02.2012

15.02.2018

Natural cosmetics with an organic portion

Lipstick 15 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 16

15.02.2012

15.02.2018

Natural cosmetics with an organic portion

Lipstick 16 (new)

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 17

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick 18

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Lipstick Novum 04

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Lipstick Novum 08

01.02.2016

01.02.2018

Natural cosmetics with an organic portion

Lipstick Novum 09

15.08.2013

15.08.2017

Natural cosmetics with an organic portion

Lipstick Novum 10

15.08.2013

15.08.2017

Natural cosmetics with an organic portion

Lipstick Novum 12

15.08.2013

15.08.2017

Natural cosmetics with an organic portion

Liquid Eyeliner 01

26.01.2010

26.01.2018

Organic cosmetics

Liquid Eyeliner 02

26.01.2010

26.01.2018

Organic cosmetics

Loose Powder

30.11.2010

30.11.2018

Natural cosmetics

Matte & Shimmer Blush Trio (Comeback)

15.02.2014

15.02.2018

Natural cosmetics

Melissa Day Cream

01.03.2011

01.03.2019

Organic cosmetics

Moor Lavender Calming Bath Essence

16.09.2013

16.09.2017

Natural cosmetics with an organic portion

Moor Lavender Calming Body Oil

31.03.2009

31.03.2019

Organic cosmetics

Neem Nail & Cuticle Oil

31.03.2009

31.03.2019

Organic cosmetics

Neem Nail & Cuticle Pen

24.01.2011

24.01.2019

Organic cosmetics

Night Serum

01.05.2015

01.05.2019

Natural cosmetics with an organic portion

Quince Day Cream

31.03.2009

31.03.2019

Organic cosmetics

Quince Hydrating Body Milk

30.11.2010

29.11.2018

Natural cosmetics with an organic portion

Regenerating Body Cream

04.04.2011

04.04.2019

Organic cosmetics

Regenerating Day Cream

24.01.2011

24.01.2019

Organic cosmetics

Regenerating Eye Cream

04.10.2010

04.10.2018

Organic cosmetics

Regenerating Hand Cream

01.05.2019

01.05.2019

Organic cosmetics

Regenerating Intensive Treatment

30.11.2010

30.11.2018

Natural cosmetics

Regenerating Neck and Décolleté Cream

04.10.2010

04.10.2018

Natural cosmetics with an organic portion

Regenerating Serum

30.12.2010

30.12.2018

Natural cosmetics

Renewing Night Conditioner

30.11.2010

30.11.2018

Natural cosmetics

Revitalising Day Cream

22.12.2010

22.12.2018

Organic cosmetics

Revitalising Hair & Scalp Tonic

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Revitalising Leg & Arm Tonic

31.03.2009

31.03.2019

Organic cosmetics

Revitalising Mask

09.02.2012

09.02.2018

Organic cosmetics

Rose Day Cream

22.12.2010

22.12.2018

Organic cosmetics

Rose Day Cream Light

22.12.2010

22.12.2018

Organic cosmetics

Rose Deodorant

01.04.2015

01.04.2019

Organic cosmetics

Rose Nurturing Bath Essence

16.09.2013

16.09.2017

Natural cosmetics with an organic portion

Rose Nurturing Body Cream

31.03.2009

31.03.2019

Organic cosmetics

Rose Nurturing Body Oil

31.03.2009

31.03.2019

Organic cosmetics

Rose Nurturing Body Wash

01.05.2013

01.05.2019

Natural cosmetics

Rouge Powder 02

30.11.2010

30.11.2018

Natural cosmetics

Rouge Powder 03

30.11.2010

30.11.2018

Natural cosmetics

Rouge Powder 04

30.11.2010

30.11.2018

Natural cosmetics

Rouge Powder Duo

01.02.2016

01.02.2018

Natural cosmetics

Sage Mint Deodorant

01.04.2015

01.04.2019

Natural cosmetics with an organic portion

Sage Purifying Bath Essence

30.12.2010

30.12.2018

Natural cosmetics

Sensitive Care Conditioner

Sheer Lipstick 01

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Sheer Lipstick 02

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Sheer Lipstick 03

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Sheer Lipstick 04

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Sheer Lipstick 05

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Sheer Lipstick 06

01.03.2017

01.03.2019

Natural cosmetics with an organic portion

Silk Body Powder

30.11.2010

30.11.2018

Natural cosmetics

Soothing Cleansing Milk

31.03.2009

31.03.2019

Organic cosmetics

Soothing Intensive Treatment

30.11.2010

30.11.2018

Natural cosmetics

Soothing Mask

31.03.2009

31.03.2019

Organic cosmetics

Spruce Warming Bath Essence

30.12.2010

30.12.2018

Natural cosmetics

Strengthening Hair Treatment

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Tinted Day Cream

01.09.2011

01.09.2017

Organic cosmetics

Translucent Bronzing Tint

31.03.2009

31.03.2019

Organic cosmetics

Translucent Face Powder, compact

30.11.2010

30.11.2018

Natural cosmetics

Volume Mascara 01

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

Volume Mascara 02

01.03.2017

01.03.2019

Natural cosmetics

Volume Mascara 03

30.11.2010

30.11.2018

Natural cosmetics

Volume Mascara 03 (new)

01.03.2017

01.03.2019

Natural cosmetics

Volume mascara 04

30.11.2010

30.11.2018

Natural cosmetics with an organic portion

NATRUE certification guarantees:

  • Truly natural and organic ingredients
  • Sustainable production processes
  • Environmentally-friendly practices
  • No synthetic chemical fragrances, colours or preservatives
  • No silicones or petrochemicals
  • No irradiation of end products or herb ingredients
  • No GMOs

Thanks for reading our blog. xx

Online Shopping
NEW Make-up
Stockists
Estheticians

Join our eNewsletter for skin and make-up tips, promotions, new products and giveaways

Instagram
Facebook
Twitter
Pinterest

We are celebrating 50 years of cosmetics culture

Advertisements

We serve people, not markets

When Dr. Rudolf Hauschka founded WALA in 1935, he certainly asked himself these and other similar questions. And he found the answers in products obtained from nature as well as the establishment of the WALA Foundation, to which WALA Heilmittel GmbH belongs. Over time, these answers resulted in the development of a very special cosmetics culture with a clear objective: the sustainable creation of persistent values for people rather than a quick profit.

The locations in which we develop and manufacture Dr. Hauschka products are closely linked to our responsibilities towards the environment and the people we deal with. We have been based in Eckwälden since 1967 and have made a conscious decision to remain there. WALA’s biodynamic medicinal herb garden, product development facilities and product manufacturing facilities have all been located in this agricultural region in southern Germany at the foot of the Swabian Jura Mountains since the 1950s. Eckwälden is a small village where shepherds drive their flocks of sheep through. At least, that is one description of it. On the other hand, we have brought a real cosmopolitan feel to the village. For instance, when international visitors come to see us, but also when organic raw materials for our products are brought here from all over the world or we prepare the transport documents for the shipment of the over 130 Dr. Hauschka products. Shipments that will go to customers in some 40 countries worldwide.

And the WALA Foundation?

All profits generated by WALA Heilmittel GmbH initially go to the Foundation as its owner. This then invests them in the GmbH’s development. After all, its sole purpose is to promote WALA’s prosperous development. The Foundation appoints our GmbH’s management and ensures that our cosmetics culture shapes everyday business practices. It enables us to invest in not only the quality of our products but also the development of our around 1,000 employees as well as sustainable projects in both Germany and other countries from which we obtain raw materials for our products. The WALA Foundation provides us with the necessary independence and freedom to continue our responsible use of money as well as to fulfil a certain cultural mission: to develop and manufacture natural products that care for people’s skin, have healing properties and promote beauty.

An interview with Dr. Johannes Stellmann

Managing Director of WALA Heilmittel GmbH, about beauty, money as an enabling instrument and corporate responsibility

Dr. Hauschka has embodied a very special cosmetics culture since 1967. What does this involve in your eyes?

It starts with the way in which we develop and manufacture our products and continues with our skin care treatments. However, the overall driving force for our company, our origins and our use of resources are also all of a cultural nature. For me, the guiding principle is ‘different from day one’.

Different from day one? What was so different in the early days of Dr. Hauschka Skin Care?

Simply take a look at the way Elisabeth Sigmund worked. She essentially started to develop her own natural cosmetics in the early 1930s. These eventually then came onto the market in cooperation with us in 1967. If you think about it carefully, you will see that she developed these products for over 35 years before they hit shop shelves. She took a great deal of time for her work. This process was totally different to all others. Then, there are our origins. WALA was actually founded as a result of a charitable enquiry when Dr. Ita Wegman, co-founder of anthroposophic medicine, asked Dr. Rudolf Hauschka to develop medicines without any use of alcohol. These were intended for children, the elderly and the seriously ill. The result was the alcohol-free WALA medicines. This shows that we are actually a cultural organisation. We wear an economic gown but I believe that we are driven by a clearly cultural stimulus. Even our finances show that we are still a hybrid company.

WALA as a hybrid company? What does that mean?

‘Hybrid’ means that my commercial framework contains a large charitable element. This makes us very different from Bill Gates, for example, who earned a huge amount of money with monopoly pensions and then pledged to give away 90 percent of his assets. I am always intrigued at how people can divide their consciousness in such a way that they can do something to earn money and then be charitable or generous afterwards. We want to find a business structure that means we do not have to blush when the value is created. To do this, we have a different mindset from the start. We look at the creation of a product followed by its use in a different cultural arc. This charitableness that others often incorporate at the end of their life is something we make part of the here and now, of everyday practice.

You referred to WALA as a cultural organisation. That surprises me as it manufactures medicines and natural cosmetics. What makes WALA a cultural organisation?

On a basic level, the culture dictates that we regard ourselves as ‘enablers’ rather than ‘makers’ with regard to both our medicines and our cosmetics. We support healing and flourishing. We do not aim to replace or suppress the immune system with WALA medicines, but to support it. Similar applies to Dr. Hauschka Skin Care products too. We support the skin to help it return to a normal skin condition. And in doing so, we actually train it. From this perspective, we are a training institute at product level. However, this is not in the form of a service; the trainer is a product, and I find that fantastic. We are very process oriented. And we are not about instantaneousness; we are not ‘this second’ people who offer rapid-effect creams. We are about allowing things time. Our company thrives on time, for example during gradual skin care treatments that I take my time to enjoy or manufacturing processes that take time to mature. This has a cultural dimension for me.

You once said that Dr. Hauschka develops products for people, not markets. Can you elaborate?

Take our Rose Day Cream for example. This has been part of our product range since day one, since 1967. It does not have any right to eternally exist per se but I do not currently see any reason why we should remove it from the market. I also choose to ignore standard product life cycle theories, which dictate that Rose Day Cream should be removed from the product range after ten years. That is not the way we work because this product is a classic. Why? Because we develop products for people, not markets. Elisabeth Sigmund asked what people need. She never asked where a market could be found, but instead always focused on the requirements of people’s skin. This is a completely different approach. It is about needs. And this approach continues to guide us today. We start with the question of what people need rather than where there is a market that we might be able to tap into. We prefer to put our money into product development, the manufacturing process and high-quality raw materials.

It is thanks to the WALA Foundation that you have this freedom to invest the money where you choose. What is the Foundation’s role?

The WALA Foundation is the sole owner of WALA Heilmittel GmbH. It offers us the major advantage that capital cannot be taken from the company as a result of either private interests or inheritance. In other regards, however, things are far more difficult for us than for other companies because we cannot obtain equity from external sources. In other words, we cannot approach investors and ask them to join us and bring a few hundred million euros with them. That road is closed to us. We operate without a safety net.

You use the profits in a very special way and say that this money is an enabling instrument for you. Can you elaborate?

Firstly, we view money as an integral part of all activities rather than just from a profit perspective. Right from the outset in the value-added chain, we ask ourselves how we can fulfil the responsibility that we bear. For example, if I pick up a jumper in a shop and buy it, I essentially trigger a manufacturing order for the new jumper that will replace it on the shelf. This means that I cannot remove myself from being responsible for what happens in the manufacturing chain. Ten years ago, I could have said that I did not know anything about this but in today’s digital age, I can find out about the manufacturing processes. If I take this responsibility seriously and transfer it to us here at WALA, I have to think forwards from the value-added chain to the product. That means I have to pay attention to how the raw materials I buy are produced. And then, I have to look at how we actually manufacture the product. And if I have done my job well, then hopefully we will generate a profit. The question then naturally arises of how we will use this profit. It is of huge benefit to us that we do not have to serve owners. Instead, for example, we can enable new partnerships for organic raw materials, which might not be produced otherwise. This was the case with shea butter from Burkina Faso, castor oil and mango butter from India and essential rose oil from Ethiopia. Alternatively, we can enable partners to become completely independent from us. Initially, project partners often rely on us 100%. We are extremely committed to making them independent within a few years whenever possible.

It sounds like the money you put into projects is a seed that multiplies as it grows.

Most definitely. And if we stick with the idea of the sower who has to accept that not every seed will grow, this also applies to us. You could naturally see this as us wasting money, but we are wiser after doing so than we were beforehand. When I start something, I also say “yes” to failure. I cannot develop without making mistakes. These are simply part of the renewal process. I therefore always talk about the ‘error compost’. One example is our new Dr. Hauschka Make-up line, which was launched at the start of 2017. We started developing the new line in 2011 and 99% of what we did went in the bin. But if we had not done this, we would have developed something mainstream black, rectangular, circular. We would never have devised the curve of constant width as the design for the powder trays and would probably never have decided to use dark purple rather than black for the packaging.

What is your vision for Dr. Hauschka Skin Care? What does the future hold?

The principle of being ‘different from day one’ will continue to guide us. We are committed to ensuring that our products meet both our own and all legal requirements with regard to quality and safety. However, we also always say that we try to forge our own path. My conduct is shaped by the inner commitment to doing things differently to others. And this takes courage. It also fits well with our central idea of learning as we work and working as we learn. Errors, failures and mistakes form part of this. Without them, I cannot learn.

How many countries are involved in you being able to enjoy a Dr. Hauschka Lemon Lemongrass Vitalising Body Milk in your bathroom?

For example, the essential lemon oil comes from Italy and the lemongrass oil from Nepal. Field horsetail for structure-giving extracts comes from wild collections in German-speaking countries. Sage for fortifying extracts is usually grown on our Demeter farm whereas the nourishing oils found in the Body Milk come from jojoba and olives grown in Argentina and Spain respectively. Our employees combine these organic raw materials in Eckwälden to produce Lemon Lemongrass Vitalising Body Milk. Once bottled and packaged, the finished product is supplied to users in some 40 countries on all continents.

Thanks for reading our blog. xx

Online Shopping
NEW Make-up
Stockists
Estheticians

Join our eNewsletter for skin and make-up tips, promotions, new products and giveaways

Instagram
Facebook
Twitter
Pinterest

We are celebrating 50 years of cosmetics culture

 

5 Looks for Spring Summer

Our fabulous International Make-up Artist, Karim Sattar, who visited us recently, created these 5 Looks for Spring and Summer. We hope these give you some colourful inspiration to recreate the Looks.

You may also be interested in which colours to choose to really enhance your iris colour. How to Enhance Your Eyes.

Dr. Hauschka International Make-up Artist, Karim Sattar. Instagram @sattarkarim

Dr. Hauschka Quality

  • Authentic 100% natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

Thanks for reading our blog. xx

Online Shopping
NEW Make-up
Stockists
Estheticians

Join our eNewsletter for skin and make-up tips, promotions, new products and giveaways

Instagram
Facebook
Twitter
Pinterest