Do you really need an eye cream?

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Do you really need a specialised eye product?

  • The skin around the eyes is thinner and shows signs of ageing more quickly than other areas of the face
  • It’s also more delicate and vulnerable due to thin skin
  • More prone to allergic reactions
  • Subject to much movement e.g. squinting
  • Under the eyes may be prone to puffiness
  • The eye area doesn’t contain oil glands to keep the skin moist like the rest of your facial skin

So yes, a day time specialised eye product is highly recommended, with ingredients to protect against the environment, and to nourish, nurture, soothe and refresh.

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What’s the difference between Dr. Hauschka eye products?

Regenerating Eye Cream to support a more demanding mature skin. Reduces the appearance of wrinkles and lines caused by dryness, reduces the appearance of wrinkle depth, tones the eye area, smoothes and refines the skin and hydrates.

Ingredient focus: Precious borage seed oil has one of the highest amounts of gamma-linolenic acid (GLA) of all the oils. GLA is one type of omega-6 essential fatty acid which also has anti-inflammatory properties.

Daily Hydrating Eye Cream is suitable for all skin conditions and for skin prone to premature wrinkles. Soothing, refreshing, hydrating and rapidly absorbed.

Ingredient focus: Pineapple fruit extract is rich in vitamins and minerals, it smoothes fine lines and wrinkles, refreshes and has anti-irritant and soothing properties.

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Eye Balm is suitable for dry and sensitive skin prone to premature lines and wrinkles. Smooths, moisturises and is highly protective. Calendula helps with under-eye puffiness.

Ingredient focus: Beeswax with it’s high melting point stays where it’s put and is also anti-inflammatory helping to calm and soothe.

Eye Revive refreshes, revitalises and soothes eyes that are tired, strained, puffy or red. A must for irritated screen eyes and post air travel.

Ingredient focus: Eyebright (Euphrasia) for its anti-irritant, astringent and soothing properties.

Please note:  The use of eye creams at night time is likely to result in puffy morning eyes. Use your oil free Night Serum or Regenerating Serum for the eye contour area at night.

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Dr. Hauschka Quality

  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

NATRUE

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The Eyes Have It

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Bright Eyes – Eye Revive

Refreshing compresses to soothe tired eyes

  • For all computer users
  • Soothing and refreshing for tired, red, irritated or strained eyes
  • Especially suitable for people who wear glasses and contact lenses
  • For hay-fever sufferers
  • Extracts of eyebright (euphrasia), anthyllis, chamomile and camellia calm
  • Fennel extract soothes skin and visibly diminishes puffiness
  • Pampers overstrained or tired eyes
  • Soothing solution reduces the appearance of puffiness in the skin around the eyes
  • The calming effect has also proved successful for combating a tendency towards bags, itching and tired eyes

Tip: Have a soothing Eye Revive treatment when giving yourself a Dr. Hauschka Cream Mask treatment.

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The delicate area around the eyes is much thinner than other parts of the body because it does not have subcutaneous fatty tissue, which makes it particularly sensitive and prone to wrinkles. Daily application of eye cream is a must plus use your Cream Mask on the eye contour area as an ‘eye mask’. Never use an eye cream at night, it’s likely to cause puffy eyes in the morning.

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Regenerating Eye Cream

Visibly minimises fine lines and wrinkles

  • To support a maturing skin
  • Light texture which is rapidly absorbed
  • Supports the skin’s natural regenerative functions
  • Smoothing and refines the delicate skin around the eyes
  • Works to reduce premature signs of ageing
  • Antioxidant-rich red clover, acerola berries and sea buckthorn neutralise free radicals, enhancing skin tone and elasticity
  • Birch leaf, quince seed and precious borage seed oil refine pores and balance moisture
  • Nourishing plants oils such as jojoba and macadamia support skin elasticity, replenish and soften
  • Shea butter, beeswax and cacao seed butter soften and protect
  • Ophthalmologically tested and suitable for contact lens wearers

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Daily Hydrating Eye Cream

Visibly minimises fine lines and wrinkles

  • For all skin conditions
  • Nourishes and refines the delicate skin around the eyes, which is particularly prone to wrinkles and dryness
  • This moisture rich preparation safely and naturally firms, leaving skin soft, smooth and resilient
  • Pineapple, marshmallow and calendula have a revitalising, calming effect, smoothing the appearance of fine lines and wrinkles
  • Rose distillate, blended with nurturing avocado, macadamia nut and sea buckthorn oils moisturise, nourish and tone
  • Ophthalmologically tested and suitable for contact lens wearers
  • Light and rapidly absorbed

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Eye Balm

Soothes nurtures and protects

  • For all skin conditions
  • Gently envelops the eye contour area
  • Protective care with intense effects
  • Carrot, rich in provitamin A, calendula and anthyllis soothe delicate skin while apricot kernel oil, jojoba oil and beeswax moisturise, soften and smooth dry skin and fine lines
  • A beeswax base, only use a rice size amount and melt between two ring fingers, then apply
  • Highly protective, leaves skin feeling silky smooth
Our biodynamic medicinal plant gardens
Our biodynamic medicinal plant gardens

Since 1967, Dr. Hauschka has been devoted to creating skin care formulations from Nature. Our efficacy is based on our unique skin care philosophy, unique rhythmic process and the highest quality natural ingredients with a preference for biodynamic, organic or responsibly wild harvested sources. The result: healthy, balanced, strengthened and radiant skin!

Dr. Hauschka Quality

  • Authentic natural and organic cosmetics, certified to NATRUE and/or BDIH standards
  • Free from synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone, phthalates and PEG
  • We do not test on animals, we test on happy to help out human volunteers
  • Wherever possible, all raw materials come from controlled organic or Demeter cultivation and are recovered under fair conditions

 

Thanks for reading our blog. xx

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Which Moisturiser is right for you?

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IMPORTANT – How to use our Moisturisers
Our moisturisers are highly concentrated, they’re formulated specifically to be applied as follows:

1) Apply in the morning after Cleansing Cream and Toner
2) Place approximately a large pea size of Day Cream in the palm of your hand (or in the case of Clarifying Day Oil 2-3 drops)
3) Warm to melt the waxes and oils between the palms of both hands
4) Apply to skin that’s still moist from Toner, to ensure even and economical application, using the palms of both hands
5) Apply from centre of the face outwards in direction of lymph flow

In the evening after Cleansing Milk and Toning no moisturiser is needed as heavy, occlusive night creams disrupt the elimination and regeneration functions of the skin overnight.

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Dr. Hauschka Rose Day Cream
30ml

30 Organic or Biodynamic Rose Blossoms in Every Tube!
Rose Day Cream is Dr. Hauschka Australia’s #1 top selling day cream

  • For normal, dry or sensitive skin, also recommended for a skin with premature wrinkles or a mature skin, a skin with dilated capillaries (couperose skin) 
  • Deeply hydrates, nourishes, protects and soothes
  • Beneficial for skin prone to redness, irritation and couperose
  • Rich, luxurious formulation harmonises oil and moisture content, strengthens and gently guides the skin to a state of comfort, balance and radiance
  • Precious extracts of Rose Petals, Wild Rose Hips and Rose Hydrosol nurture and balance the skin
  • Wild Rose Hips provide a rich source of Vitamin C
  • Shea Butter, Rose Petal Wax, Beeswax, Carnauba Wax and nutrient rich Avocado Oil protect and help the skin to retain moisture
  • Extracts of Marsh Mallow and St. John’s wort soothe redness, hydrate, fortify and soften the skin

Do you read your ingredients list on product labels?
Would you like to know the benefits of each ingredient in our Rose Day Cream formula?
Ever wondered why Rose Day Cream includes St. John’s Wort as a key ingredient?
Click here >

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Dr. Hauschka Rose Day Cream Light
30ml

  • For normal, dry or sensitive skin
  • Hydrates, harmonises and soothes
  • All the protective, fortifying qualities of Rose Day Cream in a lightweight formulation, perfect for sensitive skin or use in warmer weather
  • Transfers to your skin the invigorating and harmonising powers of the rose
  • Nourish, hydrate and protect for a calm, even and balanced complexion
  • Rose Water, precious Rose Wax and extracts of Rose Blossoms and Anthyllis protect, calm, balance and strengthen the skin
  • Marsh Mallow Root extract softens
  • Avocado, Sesame, Almond and Wheat Germ oils nourish the skin
  • Rose Day Cream Light is a ‘2nd generation’ product. Our Rose Day Cream customers were asking for a lighter rose product for their daughters
  • Matte finish

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Dr. Hauschka Quince Day Cream
30ml

  • For normal, uncomplicated skin, skin that needs protecting
  • Hydrating, refreshing and protecting
  • Quince Wax protects the skin against environment factors such as air conditioning, dry winds, yet is not occlusive to the skin
  • Quince Seed Extract helps the skin to retain moisture
  • Jojoba, Apricot and Avocado oils nourish the skin
  • A favourite moisturiser for guys too, soothing and cooling after shaving

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Dr. Hauschka Melissa Day Cream
30ml

  • For a combination skin usually presents with an oily t-zone, dry/normal cheeks, may also be sensitive
  • Balances combination skin
  • Melissa mediates between normal, dry and oily areas of the skin
  • Oily areas are calmed
  • Dry patches are hydrated
  • The appearance of redness is reduced
  • Shine is controlled for a balanced, radiant complexion
  • Fresh ‘lemony’ fragrance, Melissa’s common name is Lemon Balm
  • Extracts of Melissa, Daisy, Anthyllis, Witch Hazel and Carrot soothe and balance the skin’s natural oil and water content
  • Tapioca starch provides an even, matte appearance

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Revitalising Day Cream
30ml and 100ml

  • For normal, dull, dry or mature skin
  • Revives dehydrated skin
  • Gently restores and balances almost all skin conditions
  • Pale, dry skin becomes enlivened
  • Extracts of Anthyllis, Witch Hazel and Calendula combine with nurturing oils to balance oil production and replenish the skin
  • A light textured moisturiser which is also activating
  • Balances the oil and moisture content of the skin
  • Refreshes and enlivens skin

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Tinted Day Cream
30ml

  • For dry, sensitive, mature and normal skin
  • Our tinted moisturiser nourishes while adding a light, sun-kissed glow
  • Used daily, it hydrates, protects and provides a smooth, translucent, natural finish.
  • Mineral pigments blend imperfections and even skin tone while Quince Seed, Apricot Kernel and Beeswax balance oil and moisture content
  • Anthyllis and St. John’s wort support elasticity and soothe redness

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Clarifying Day Oil
30ml

  • Balances oily, blemished skin
  • Rapidly absorbing daily moisturiser that balances excessive oiliness
  • Refines the appearance of pores
  • Reduces the appearance of blemishes for a calm, beautiful complexion
  • Apricot Kernel, Almond and Wheat Germ oils balance the skin’s natural oil content
  • Anthyllis and carrot extracts calm the skin
  • Neem, St. John’s wort and Calendula extracts combine to visibly minimise redness and help maintain a healthy, radiant complexion
  • In our experience harsh cleansing and/or exfoliating products just make the skin produce even more oil to compensate, with Clarifying Day Oil an oily skin relaxes and oil production becomes regulated
  • May also be used as an antioxidant oil serum mixed with any of our moisturisers

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik
Regenerating Serum

  • Specific support for a maturing skin
  • Visibly replenishes, lifts and tones
  • Supports the skin’s natural regenerative functions
  • Helps to firm mature skin and minimise the appearance of fine lines and wrinkles
  • Sensitive mature skin is cooled and calmed
  • Quince Seed and Bryophyllum extracts replenish, smoothing wrinkles and fine lines while supporting the skin’s ability to balance moisture content
  • Antioxidant-rich Red Clover firms and refines, encouraging the skin’s natural processes of renewal
  • Nutrient-rich Clover Blossom Honey protects

Dr. Hauschka Skin Care; Dr. Hauschka Kosmetik

Regenerating Day Cream
40ml

  • Specific support for a maturing skin
  • Firms, tones and visibly minimises fine lines and wrinkles
  • Supports the skin’s natural regenerative functions
  • Enhances skin elasticity
  • Balances moisture content
  • Makes skin feel smooth, soft, firm and supple
  • Antioxidant-rich Red Clover, silica rich Field Horsetail, Acerola Berries, precious Raspberry Seed Oil and Shea Butter protect against free radical damage and support the skin’s natural processes of renewal
  • Jojoba, Avocado, Sweet Almond and Olive Oils replenish the skin’s barrier function and smooth skin

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7 Tips To Make Your Eyes Look Bigger

Key Visual Dear Eyes_Press

1) Concealer
Dark circles can make your eyes appear smaller. Choose your Dr. Hauschka Concealer shade slightly lighter than your skin to brighten and correct any blue tones.

Tip: Apply Concealer to the inner eye only, wait a moment for it to absorb then blend, don’t apply to outer area where it’s likely to sit in any fine lines which will enhance them.

2) Liquid Eyeliner
Apply Dr. Hauschka Liquid Liner Black close as possible to your upper lash line, with a tiny flick at the end. This makes your lashes look thicker.

3) Mascara
Eyelash curlers are a must then Dr. Hauschka Volumising Mascara Black on top lashes, apply in a zig zag fashion to build volume. Try a softer colour on lower lashes such as Aubergine or Anthracite (soft black).

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4) Eyeliner Pencil
Eyeliner Pencil on the water line can make your eyes look much smaller. Colour the waterline with a white pencil to instantly open and brighten eyes.

Apply Eyeliner Pencil to the outer 1/3rd and blend inwards to achieve a wide eyed look.
Apply Eyeliner Pencil to the outer 1/3rd and blend inwards to achieve a wide eyed look

5) Define the Crease
Use matte eye shadow, our Eye Shadow Palette is perfect, and ensure you apply from the outer corners towards the inner, apply with a brush and blend.

6) Highlight
Dab light colour under brows, such as Eye Shadow Solo 09, centre of lids and particularly to the inner corner where there is a natural valley and shadow beside the nose, this helps to make eyes look wide awake.

7) Brows
Brows really frame your eye, get them professionally shaped and tinted. Eye Shadow Palette our multi tasking product works well for brows, apply colour with an angled brush. For additional brow grooming use a smidgen of Eye Balm to hold hairs close to the skin.

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Elegance Make-up by Karim

Dr. Hauschka decorate Cosmetic; Dr. Hauschka Dekorative Kosmetik

We want you to shine, by looking simply elegant and full of self-confidence.

Internationally renowned Dr. Hauschka Make-up Artist, Karim Sattar has developed an elegant make-up look. Karim places a spotlight on our most expressive features, the eyes and the mouth. In addition to an even complexion, the look is dominated by light ivory on the eyelids and black eyeliner around the eyes and volumising black mascara on the lashes. For an expressive contrast Karim uses a warm red on the lips, with lipliner in the same colour providing dynamic accents.

Elegant Make-up

Karim describes each step in achieving the perfect look

Begin with an even complexion “We start with Translucent Make-up 00 Porcelain. This colour serves as a foundation to make the face appear lighter and bring out its radiance. We follow this with Translucent Make-up in a different shade to conceal redness and minor imperfections. Select the colour that best matches your natural skin tone. Concealer 01 can be used to cover up any blemishes or rings under the eyes – it may be helpful to apply it to the entire nose and mouth area as well. To set the creamy make-up, use the powder puff to pat Translucent Face Powder compact evenly onto the face. This results in a more even, balanced complexion and gives you a longer-lasting look.”

Bronzing Powder creates sun-kissed highlightsBronzing Powder adds a sun-kissed warmth to your look. Begin in the middle of the forehead and work your way down to the chin using circular motions – first on one side, then the other. Bronzing Powder is also ideal for adding contours to the face, giving it a more harmonious appearance. If your face is round, for example, you can use the Powder Brush to apply it to the lower cheek area. To determine the right placement, use the cheekbone as your guide and apply the powder about one thumb-width below it. Then, working from the edge of the face inwards, spread the powder as far as the side of your nose.”

A dab of warm red for glowing cheeks “To keep the focus on the eyes and lips, we only apply a touch of rouge. But the cheeks should still have a healthy glow. We achieve this with Rouge Powder 04 soft terracotta for warm toned skin or Rouge Powder 03 blushing rose for a cool toned skin. Starting at the temples, blend it down towards the top of the cheekbones.”

Glamorous eyes

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Karim’s Tip: Use Eyeshadow 09 ivory to apply shimmering highlights to the temples and cheeks.

“This look showcases the eyes, although make-up is only applied to the upper lid. I have selected a pale shade for the lid and dark tones for the contours. Apply Eyeshadow 09 ivory to the entire upper lid, blending it upwards past the lid crease to fade to the brow. Accentuate the crease of the eyelid using 02 light brown from the Dr. Hauschka Eyeshadow palette, applying the colour back and forth in a gentle curve along the crease to create a light shadow. Round off the look using the darkest shade from the Eyeshadow palette, 04 anthracite. Use the Eye Definer Brush to dab this colour along the upper lash line, where it should be followed by Liquid Black Eyeliner. Apply using the Eye Definer Brush starting at the middle of the upper lash line, first dabbing towards the inner corner of the eye and then from the middle towards the outside. Once in place, the eyeshadow serves as a helpful guide for applying Dr. Hauschka Eyeliner Liquid Black. This should now be dabbed over the eyeshadow, first working inwards from the middle and then, after turning the brush, outwards from the middle. Finish by using Eyeliner to draw a curve upwards along the outer lash line. Apply Volume Mascara black to the lashes. Depending on the desired intensity, brush onto the upper lashes up to three times; the lower lashes should only be brushed once lightly. The colours 02 light brown, 03 soft grey and/or 04 anthracite from the Eyeshadow palette can also be used to fill in the eyebrows. Select the shade that best matches your hair colour. Brush the eyeshadow gently into the eyebrows to highlight and shape them.

Karim Sattar, Dr. Hauschka International Make-up Artist
Karim Sattar, Dr. Hauschka International Make-up Artist

Karim’s Tip: Eye Balm adds an extra sparkle. Simply place a small amount on a brush and work it into the eyebrows.

The finishing touch: warm red on the lips

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“First, use Lipliner 02 warm red to contour the lower lip, then press the lips together firmly. This leaves an impression on the contour of the upper lip that can easily be intensified. Next, fill in the lips completely using Lipliner. This sets the lipstick and lends more depth to its colour. It also keeps the lipstick from running. Now apply Lipstick 04 warm red to the entire lower lip, press the lips together, and apply again to completely cover the lips. Repeat these steps. Next, blot using a tissue, leaving the tissue on the lips and apply powder to the lips using a powder puff. Remove the tissue and repeat the application using the Lip Brush and a fresh application of Lipstick 04.

Karim’s Completion Tip: Use Dr. Hauschka Facial Toner to set your make-up, spraying lightly onto the face from a distance of some 30 centimetres.

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Do you need a Serum or an Oil?

Or might you need both…

Regenerating Serum
Regenerating Serum

What does Regenerating Serum do?

Regenerating Serum is firming and toning to the skin, you can feel it working it’s magic right from the get go!

You may not be able to see it’s firming action in the mirror on a day to day basis however I remember starting Regenerating Serum (and partner product Regenerating Day Cream), then going off to my hairdresser appointment 8 weeks later and the first thing he said to me was “Have you had work done?”, “No, of course not, *rolled eyes*, but you must be noticing my Regenerating, YAY!”
I’ve had similar situations with girlfriends when I’ve suggested it’s time to go onto Regenerating, and seeing them several weeks later.

  • Quince seed and Bryophyllum extracts replenish, smoothing wrinkles and fine lines while supporting the skin’s ability to balance moisture content
  • Antioxidant-rich Red Clover firms and refines, encouraging the skin’s natural processes of renewal
  • Nutrient-rich Clover Blossom Honey protects
  • Key ingredient Red Clover, it’s the great regenerator – mow down a field of red clover and it will all have grown back in no time at all, this is the vitality impulse we want to pass onto your skin

Who’s it for?

Formulated to support a maturing skin, it’s also cooling and soothing for a skin that may be sensitive as well. We usually recommend for age 40+ however, we may recommend at an earlier age in some cases – premature wrinkles, sun damage.

How do you use it?

Use one pump after cleansing and toning in the morning, and prior to moisturising.
In the evening use one pump after cleansing and toning.

Clarifying Day Oil
Clarifying Day Oil

Fondly referred to as our ‘liquid gold’!
That glorious orange colour comes from Wild Carrot Extract, which provides your skin with a rich source of provitamin A, among other goodies.

What does Clarifying Day Oil do?

Because we also produce around 900 homeopathic remedies we incorporate many homeopathic guidelines into our skin care. Clarifying Day Oil embraces ‘like treats like’ – give an oily skin an oil! Now you may think that’s contrary to everything else you’ve ever heard. However, harsh, overly alkaline, lathering, exfoliating products just ‘strip’ an oily skin, giving that ‘squeaky clean’ feeling that means the pH has been disrupted, then your skin goes into overdrive to compensate, producing even more oil.  We recommend for any age that’s suffering from an oily skin.
Clarifying Day Oil allows an oily skin to regulate and relax. 

That’s not the only use for Clarifying Day Oil though…
We also use it to support any skin condition at any age in a blend.

Let’s look at the ingredients:

  • Anthyllis regulates, strengthens and balances any and all skin conditions
  • Apricot Kernel, Sweet Almond, Sunflower, Jojoba Seed Oils and Cocoa Butter nourish the skin
  • Wild Carrot Root Extract is a rich source of provitamin A, one of the skin healing vitamins
  • St. John’s wort (Hypericum) and Calendula Extracts soothe and calm the skin
  • Wheat Germ Oil is gluten free and a rich source of vitamin E, another of the skin healing vitamins

Who’s it for?

Anyone with an oily/blemished skin, at any age
Anyone who wishes to include these ingredients in their skin regime

How do you use it?

For an oily/blemished skin: Use 2-3 drops of Clarifying Day Oil after cleansing and toning in the morning only.

For any other skin condition: Use in a blend, examples…

a) Mix a couple of drops of Clarifying Day Oil with Rose Day Cream prior to application to get your vitamins A and E from Clarifying Day Oil and vitamin C, the other skin healing vitamin, from Rose Day Cream’s Rose Hip Extract. Makes a potent anti-oxidant blend.

b) For a combination skin, Revitalising Day Cream with Clarifying Day Oil.

c) For a maturing skin Regenerating Day Cream mixed with Clarifying Day Oil.

Dr. Hauschka/WALA's biodynamic medicinal plant garden
Dr. Hauschka/WALA’s biodynamic medicinal plant garden

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Mascara – Coal Dust & Elderberry Juice

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Whether to drive away evil spirits or to enhance and attract, the uses of mascara over its 6,000 year history have been as diverse as its ingredients.

Colours to ward off evil spirits

Egyptian records from around 4,000 BC describe a substance called kohl, which women, children and men used to darken their lashes, eyes and eyebrows to protect them against evil spirits.  Back then, the colour was produced by pulverised minerals such as antimony, galena, manganese oxide, black iron oxide and magnetite.  Even soot was among the substances that were incorporated into greases to produce the black substance. However, kohl truly did have a protective effect. The evil spirits that it warded off were what we today know as bacteria.  The mineral components of kohl had an antibacterial effect and therefore provided protection against bacterial eye diseases, which were extremely common in Egypt due to the hot, dry climate.

As long and dark as possible

While black painted eyes were a part of everyday life in the Near East, in Western culture, any colour on the face was long regarded as heathen and scorned. This situation only changed at the end of the 19th century when the ladies of high society developed a taste for the thickest, longest and darkest eyelashes possible. To achieve this effect they coloured their eyelashes with a mixture made from coal dust and elderberry juice.

Irresistible at rendezvous

A somewhat more elegant version of mascara was developed in the USA in 1913 by the brother of a young girl named Mabel who wanted to look irresistible for a rendezvous with her sweetheart Chet. Her brother, T.L. William was a chemist and created a black substance for his big sister to apply to her eyelashes by mixing together coal dust and vaseline. The plan worked, or at least Chet and Mabel were married a year later. In 1915, T.L. William established the company Mabelline with his product and offered his mascara in tubes. He also sold brushes onto which women wanting to apply the mascara could squeeze out the black substance as though onto a toothbrush. Another of William’s developments was the first compact mascara in block format. As you had to moisten the ink before being able to apply it with a brush, this became known colloquially as spit mascara.

Packaging is key, but not everything

Now all that remained was the step in which mascara took on its current form. This was taken in the mid 1950’s by Helena Rubinstein (1870 – 1965) from Krakow. She had the idea of filling small bottles with a liquefied version of mascara. These bottles were sealed with lids and had an integrated brush. Today, the exterior shape has barely changed, we still buy mascara in bottles with a brush. The differences are found in the the contents, and are well worth a much closer look. The Dr. Hauschka mascara which was launched onto the market in 1999 is free from synthetic chemicals, petro-chemicals, fragrances and preservatives (parabens). Medicinal plant extracts from eyebright, black tea and neem leaves complement the base ingredient of natural wax. The sensitive eye area loves it.

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How often should you replace your mascara, natural or otherwise?

Once every 3 months.  I give myself a calendar reminder for 3 months from purchase.

Thanks for reading our blog. x

Dr. Hauschka Volumising Mascara & Dr. Hauschka Mascara

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