We serve people, not markets

When Dr. Rudolf Hauschka founded WALA in 1935, he certainly asked himself these and other similar questions. And he found the answers in products obtained from nature as well as the establishment of the WALA Foundation, to which WALA Heilmittel GmbH belongs. Over time, these answers resulted in the development of a very special cosmetics culture with a clear objective: the sustainable creation of persistent values for people rather than a quick profit.

The locations in which we develop and manufacture Dr. Hauschka products are closely linked to our responsibilities towards the environment and the people we deal with. We have been based in Eckwälden since 1967 and have made a conscious decision to remain there. WALA’s biodynamic medicinal herb garden, product development facilities and product manufacturing facilities have all been located in this agricultural region in southern Germany at the foot of the Swabian Jura Mountains since the 1950s. Eckwälden is a small village where shepherds drive their flocks of sheep through. At least, that is one description of it. On the other hand, we have brought a real cosmopolitan feel to the village. For instance, when international visitors come to see us, but also when organic raw materials for our products are brought here from all over the world or we prepare the transport documents for the shipment of the over 130 Dr. Hauschka products. Shipments that will go to customers in some 40 countries worldwide.

And the WALA Foundation?

All profits generated by WALA Heilmittel GmbH initially go to the Foundation as its owner. This then invests them in the GmbH’s development. After all, its sole purpose is to promote WALA’s prosperous development. The Foundation appoints our GmbH’s management and ensures that our cosmetics culture shapes everyday business practices. It enables us to invest in not only the quality of our products but also the development of our around 1,000 employees as well as sustainable projects in both Germany and other countries from which we obtain raw materials for our products. The WALA Foundation provides us with the necessary independence and freedom to continue our responsible use of money as well as to fulfil a certain cultural mission: to develop and manufacture natural products that care for people’s skin, have healing properties and promote beauty.

An interview with Dr. Johannes Stellmann

Managing Director of WALA Heilmittel GmbH, about beauty, money as an enabling instrument and corporate responsibility

Dr. Hauschka has embodied a very special cosmetics culture since 1967. What does this involve in your eyes?

It starts with the way in which we develop and manufacture our products and continues with our skin care treatments. However, the overall driving force for our company, our origins and our use of resources are also all of a cultural nature. For me, the guiding principle is ‘different from day one’.

Different from day one? What was so different in the early days of Dr. Hauschka Skin Care?

Simply take a look at the way Elisabeth Sigmund worked. She essentially started to develop her own natural cosmetics in the early 1930s. These eventually then came onto the market in cooperation with us in 1967. If you think about it carefully, you will see that she developed these products for over 35 years before they hit shop shelves. She took a great deal of time for her work. This process was totally different to all others. Then, there are our origins. WALA was actually founded as a result of a charitable enquiry when Dr. Ita Wegman, co-founder of anthroposophic medicine, asked Dr. Rudolf Hauschka to develop medicines without any use of alcohol. These were intended for children, the elderly and the seriously ill. The result was the alcohol-free WALA medicines. This shows that we are actually a cultural organisation. We wear an economic gown but I believe that we are driven by a clearly cultural stimulus. Even our finances show that we are still a hybrid company.

WALA as a hybrid company? What does that mean?

‘Hybrid’ means that my commercial framework contains a large charitable element. This makes us very different from Bill Gates, for example, who earned a huge amount of money with monopoly pensions and then pledged to give away 90 percent of his assets. I am always intrigued at how people can divide their consciousness in such a way that they can do something to earn money and then be charitable or generous afterwards. We want to find a business structure that means we do not have to blush when the value is created. To do this, we have a different mindset from the start. We look at the creation of a product followed by its use in a different cultural arc. This charitableness that others often incorporate at the end of their life is something we make part of the here and now, of everyday practice.

You referred to WALA as a cultural organisation. That surprises me as it manufactures medicines and natural cosmetics. What makes WALA a cultural organisation?

On a basic level, the culture dictates that we regard ourselves as ‘enablers’ rather than ‘makers’ with regard to both our medicines and our cosmetics. We support healing and flourishing. We do not aim to replace or suppress the immune system with WALA medicines, but to support it. Similar applies to Dr. Hauschka Skin Care products too. We support the skin to help it return to a normal skin condition. And in doing so, we actually train it. From this perspective, we are a training institute at product level. However, this is not in the form of a service; the trainer is a product, and I find that fantastic. We are very process oriented. And we are not about instantaneousness; we are not ‘this second’ people who offer rapid-effect creams. We are about allowing things time. Our company thrives on time, for example during gradual skin care treatments that I take my time to enjoy or manufacturing processes that take time to mature. This has a cultural dimension for me.

You once said that Dr. Hauschka develops products for people, not markets. Can you elaborate?

Take our Rose Day Cream for example. This has been part of our product range since day one, since 1967. It does not have any right to eternally exist per se but I do not currently see any reason why we should remove it from the market. I also choose to ignore standard product life cycle theories, which dictate that Rose Day Cream should be removed from the product range after ten years. That is not the way we work because this product is a classic. Why? Because we develop products for people, not markets. Elisabeth Sigmund asked what people need. She never asked where a market could be found, but instead always focused on the requirements of people’s skin. This is a completely different approach. It is about needs. And this approach continues to guide us today. We start with the question of what people need rather than where there is a market that we might be able to tap into. We prefer to put our money into product development, the manufacturing process and high-quality raw materials.

It is thanks to the WALA Foundation that you have this freedom to invest the money where you choose. What is the Foundation’s role?

The WALA Foundation is the sole owner of WALA Heilmittel GmbH. It offers us the major advantage that capital cannot be taken from the company as a result of either private interests or inheritance. In other regards, however, things are far more difficult for us than for other companies because we cannot obtain equity from external sources. In other words, we cannot approach investors and ask them to join us and bring a few hundred million euros with them. That road is closed to us. We operate without a safety net.

You use the profits in a very special way and say that this money is an enabling instrument for you. Can you elaborate?

Firstly, we view money as an integral part of all activities rather than just from a profit perspective. Right from the outset in the value-added chain, we ask ourselves how we can fulfil the responsibility that we bear. For example, if I pick up a jumper in a shop and buy it, I essentially trigger a manufacturing order for the new jumper that will replace it on the shelf. This means that I cannot remove myself from being responsible for what happens in the manufacturing chain. Ten years ago, I could have said that I did not know anything about this but in today’s digital age, I can find out about the manufacturing processes. If I take this responsibility seriously and transfer it to us here at WALA, I have to think forwards from the value-added chain to the product. That means I have to pay attention to how the raw materials I buy are produced. And then, I have to look at how we actually manufacture the product. And if I have done my job well, then hopefully we will generate a profit. The question then naturally arises of how we will use this profit. It is of huge benefit to us that we do not have to serve owners. Instead, for example, we can enable new partnerships for organic raw materials, which might not be produced otherwise. This was the case with shea butter from Burkina Faso, castor oil and mango butter from India and essential rose oil from Ethiopia. Alternatively, we can enable partners to become completely independent from us. Initially, project partners often rely on us 100%. We are extremely committed to making them independent within a few years whenever possible.

It sounds like the money you put into projects is a seed that multiplies as it grows.

Most definitely. And if we stick with the idea of the sower who has to accept that not every seed will grow, this also applies to us. You could naturally see this as us wasting money, but we are wiser after doing so than we were beforehand. When I start something, I also say “yes” to failure. I cannot develop without making mistakes. These are simply part of the renewal process. I therefore always talk about the ‘error compost’. One example is our new Dr. Hauschka Make-up line, which was launched at the start of 2017. We started developing the new line in 2011 and 99% of what we did went in the bin. But if we had not done this, we would have developed something mainstream black, rectangular, circular. We would never have devised the curve of constant width as the design for the powder trays and would probably never have decided to use dark purple rather than black for the packaging.

What is your vision for Dr. Hauschka Skin Care? What does the future hold?

The principle of being ‘different from day one’ will continue to guide us. We are committed to ensuring that our products meet both our own and all legal requirements with regard to quality and safety. However, we also always say that we try to forge our own path. My conduct is shaped by the inner commitment to doing things differently to others. And this takes courage. It also fits well with our central idea of learning as we work and working as we learn. Errors, failures and mistakes form part of this. Without them, I cannot learn.

How many countries are involved in you being able to enjoy a Dr. Hauschka Lemon Lemongrass Vitalising Body Milk in your bathroom?

For example, the essential lemon oil comes from Italy and the lemongrass oil from Nepal. Field horsetail for structure-giving extracts comes from wild collections in German-speaking countries. Sage for fortifying extracts is usually grown on our Demeter farm whereas the nourishing oils found in the Body Milk come from jojoba and olives grown in Argentina and Spain respectively. Our employees combine these organic raw materials in Eckwälden to produce Lemon Lemongrass Vitalising Body Milk. Once bottled and packaged, the finished product is supplied to users in some 40 countries on all continents.

Thanks for reading our blog. xx

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How to Enhance Your Eyes

Dr. Hauschka International Make-up Artist, Karim Sattar

Choosing the perfect eyeshadow

To really enhance your eyes, to make them look more alluring, bigger, brighter and the whites appear whiter, then choose eyeshadow colours that fall opposite to your iris colour on the colour wheel, as opposed to colours that are the same or similar colour as your eyes or colours that match your clothes.

Complementary colours

Colour wheel
Colour wheel

The opposite of blue is orange/golds/browns

The opposite of green is lilac/burgundy/pinks

The opposite of brown is aqua/blues/greens

Using complementary colours provides the most contrast between your iris colour and your shadow colour, therefore it’s this contrast that enhances your eyes.

 

Suggestions to enhance your iris colour

 

Blue Eyes

Eyeshadow Trio 04 sunstone, Eyeshadow 05 amber, Eye Definer 02 brown/05 taupe, Liquid Eyeliner 02 brown, Defining Mascara 02 brown, Volume Mascara 02 brown.

Green Eyes

Eyeshadow Trio 03 ametrine, Eyeshadow 03 rubellite, Eye Definer 06 plum/02 brown, Liquid Eyeliner 02 brown, Defining Mascara 02 brown, Volume Mascara 02 brown/03 plum.

Brown Eyes

Eyeshadow Trio 01 sapphire/02 jade, Eyeshadow 04 verdelite, 02 lapis lazuli, Eye Definer 01 black, 03 blue, 04 green, Liquid Eyeliner 01 black, Defining Mascara 01 black/03 blue, Volume Mascara 01 black.

Hazel Eyes are multiple colours so choose the same recommendations as for brown eyes using the colour wheel concept to contrast differing colour flecks in your eyes to highlight.

Aside from complementary colours, everyone needs a brown, taupe and neutral shades palette too, This also includes brown eyes, which can use browns, just need to stay away from muddy browns. Eye & Brow Palette with matte shades for both eyes and brows.

Application Tips

  1. Always apply eyeshadow from outer towards inner, not the other way around, for a professional and uplifting look to your eyeshadow application. When you apply from inner to outer you end up with colour dragging your eye downwards.
  2. When you’re applying your deepest colour to the crease, always keep your eyes open to ensure correct placement of the colour.

Thanks for reading our blog. xx

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What’s Your Colour World?

Dr. Hauschka NEW Make-up features six colour worlds that have been created for our lip shades: rose, pink, berry, red, apricot and brown. Within each colour world, we offer a light, medium and dark Lipstick, six Sheer Lipsticks and six Lip Glosses to align with our six colour worlds.

Click on play for HOW TO achieve the perfect Red Pout, by Karim Sattar, our International Make-up Artist

Cool or warm toned skin?

It’s important to know whether you have a warm or cool toned skin, because it makes it so much easier to choose the most flattering shades of Lip Colour for you.

Cool toned skin (pink, red or blue undertones)
Warm toned skin (yellow, peachy, golden undertones)
Neutral toned skin (a mix of warm and cool undertones, however, most neutrals do tend to sway to either warm or cool)

The jewellery test
If gold jewellery is more flattering on you, then you have a warm toned skin.
If silver jewellery is more flattering on you, then you have a cool toned skin.

The vein test
If your veins appear greenish, then you have a warm toned skin.
If your veins appear blueish, then you have a cool toned skin.

Colours  most flattering for warm toned skin
As a guide for Dr. Hauschka Lip Colours, choose from colour worlds:
red Lipsticks 10 and 11 • brown Lipsticks 13, 14, 15 • apricot Lipsticks 16, 17, 18

Colours most flattering for cool toned skin
As a guide for Dr. Hauschka Lip Colours, choose from colour worlds:
rose Lipsticks 01, 02, 03 • pink Lipsticks 04, 05, 06 • berry Lipsticks 07, 08, 09 • and red Lipstick 12 because it’s best to choose a blue-based red lipstick, rather than a yellow-based red lipstick.

Dr. Hauschka Quality
  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

Thanks for reading our blog. xx

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How do you know if you have cool or warm toned skin?

Why is it important to know if you have warm or cool toned skin?

Because it makes it so much easier to choose fabric colours that look the most flattering on you, and choose shades of Lip Colour to enhance.

  • Cool toned skin (pink, red or blue undertones)
  • Warm toned skin (yellow, peachy, golden undertones)
  • Neutral toned skin (a mix of warm and cool undertones, however, most neutrals do tend to sway to either warm or cool)
The jewellery test

If gold jewellery is more flattering on you, then you have a warm toned skin.
If silver jewellery is more flattering on you, then you have a cool toned skin.

The vein test

If your veins appear greenish, then you have a warm toned skin.
If your veins appear blueish, then you have a cool toned skin.

The fabric test

If you look best in browns and off-white, then you’re warm toned.
If you look best in black and white, then you’re cool toned.

Dr. Hauschka NEW Make-up features six colour worlds that have been created for our Lip Shades: rose, pink, berry, red, apricot, and brown.

Within each colour world, we offer a light, medium and dark Lipstick, six Sheer Lipsticks and six Lip Glosses to align with our six lip colour worlds.

Lip Liner:
01 – rose
02 – pink and/or red
03 – berry
04 – brown
05 – apricot

Lipstick:
01 to 03 – rose
04 to 06 – pink
07 to 09 – berry
10 to 12 – red
13 to 15 – brown
16 to 18 – apricot

Sheer Lipstick and Lip Gloss:
01 – rose
02 – pink
03 – berry
04 – red
05 – brown
06 – apricot

Colours that are most flattering for warm toned skin

As a guide for Dr. Hauschka Lip Colours, choose from colour worlds.
red Lipsticks 10 and 11
brown Lipsticks 13, 14, 15
apricot Lipsticks 16, 17, 18

For example you would choose a yellow-based red lipstick, rather than a blue-based red lipstick.

Dr. Hauschka Lipstick 11 amaryllis is a yellow-based red

warm-toned-colours

Colours that are most flattering for cool toned skin

As a guide for Dr. Hauschka Lip Colours, choose from colour worlds.
rose Lipsticks 01, 02, 03
pink Lipsticks 04, 05, 06
berry Lipsticks 07, 08, 09

And red Lipstick 12 because it’s best to choose a blue-based red lipstick, rather than a yellow-based red lipstick.

Dr. Hauschka Lipstick 12 paeony is a blue-based red

cool-tone-colours

Dr. Hauschka Quality
  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

Thanks for reading our blog. xx

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Dr. Hauschka NEW Make-up Range

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You are unique. Your character, your laugh, your life.
Your appearance reveals what makes you special.
Dr. Hauschka Skin Care respects and supports this individuality.
Dr. Hauschka Make-up highlights your unique beauty.

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We’re thrilled to announce our NEW completely revised range of Make-up, which coincides with our 50th Anniversary this year!

The NEW range consists of 82 products and at the heart of these are medicinal herbs, plant waxes and oils, silk and minerals. It was developed together with professional Make-up Artists and is to be supplemented with limited editions in the future. The gorgeous new dark violet packaging design reflects the premium contents.

Range includes: Foundation 7 shades, Concealer 3 shades, Light Reflecting Concealer, Powder Loose translucent and Compact 3 shades, Colour Correcting Powder, Blush Duo 3 shades, Bronzer, Brow & Lash Gel, Eye & Brow Palette, Eyeshadow 5 shades, Eyeshadow Trio 4 shades, Eye Definer nude, Eye Definer, Liquid Eyeliner 2 shades, Defining Mascara 3 shades, Volume Mascara 3 shades, Lip Line Definer, Lip Liner 5 shades, Lipstick 18 shades, Sheer Lipstick 6 shades, Lip Gloss 6 shades and six high-quality vegan Brushes.

✔ 100% Natural Make-up, certified by NATRUE
✔ Highest quality ingredients for colour and care
✔ Cruelty free cosmetics, no animal testing
✔ Extensive range of colours

Beauty is the exterior expression of true well-being

Even if two women are identically made up, each retains her individuality given that the colours have a different effect on everyone depending on their skin pigmentation. The diversity of colours is based on mineral pigments of natural origin, which blend in with the wearer’s own skin tone.

What’s unique about Dr. Hauschka Make-up is that it restores natural balance to the skin and adds colour without concealing natural radiance and vitality, and the fine textures ensure application with ease.

The raw materials are sourced almost exclusively from certified organic cultivation and meet Demeter and fair-trade standards whenever possible. All Dr. Hauschka make-up products are certified in accordance with NATRUE, the international standard for natural and organic skin care and make-up.

Express your individual beauty
Minerals for colour and botanical plant extracts for care

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Lip Colours

We have developed six colour worlds for our lip shades: rose, pink, berry, apricot, red and brown. Within each colour world, we offer a light, medium and dark Lipstick, six Sheer Lipsticks and six Lip Glosses to align with the six colour worlds.

TIP: The new, transparent Lip Line Definer is applied to the outer lip line to form a delicate barrier that pampers the lips and prevents lipsticks and lip glosses from smudging and running. “At first glance, this looks like any other lip liner, but in fact, it’s a sensational product for creating perfect lips.” says Karim Sattar, Dr. Hauschka International Make-up Artist.

Character of our NEW Make-up

Headstrong: confident and self-assured
Inspiration: inspires expression of natural beauty
Harmonious: bringing together inner and outer beauty, natural colours that enhance and nurture
Individuality: products express an original range of shades in conjunction with your unique skin tone
Beautiful: authentic, natural beauty

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Colour and Care

  • Medicinal plants, where possible from our own biodynamic medicinal plant garden, that activate the skin’s natural abilities, e.g. anthyllis, calendula and sage
  • Mineral pigments for naturally radiant colours
  • Real silk powder for nourishment and reduced shine
  • Jojoba, avocado and macadamia nut oils as well as oil extracts from roses and other medicinal plants for intensive nourishment and silky smooth skin
  • Natural waxes for protection against external influences
  • All products are free from synthetic chemical fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone, phthalates and PEGs
  • Compatibility of the eye make-up has been confirmed by ophthalmological tests
  • Skin compatibility has been examined and confirmed by dermatological tests
  • Cruelty free cosmetics, no animal testing

Let’s look at some of the products in the NEW range

Dr. Hauschka Foundation

Nourishing and naturally luminous for all skin: Light to medium coverage creates a flawless complexion. The formulation combines mineral pigments with nourishing botanical ingredients such as pomegranate, macadamia nut oil and coconut oil to nourish, hydrate and protect skin.

Dr. Hauschka Foundation gained Highly Commended in the Nature & Health Australia Natural Beauty Awards 2017.

TIP: Use Dr. Hauschka Foundation Brush for more coverage. For a sheer coverage mix Foundation with your Dr. Hauschka Moisturiser.

Dr. Hauschka Colour Corrector Powder

Fresh and flawless: Featuring four translucent shades to reduce the appearance of redness and to lighten shadows for a beautifully fresh complexion. Luminous mineral pigments are combined with nourishing botanical ingredients, such as soothing anthyllis and witch hazel for a flawless appearance.

AWARD WINNING Colour Corrector achieved BEST NEW PRODUCT at Vivaness 2017, Biofach – the world’s largest natural and organic trade fair.

Dr. Hauschka Light Reflecting Concealer

Brighten: Soften dark shadows with natural light reflections. The formulation combines mineral pigments with soothing botanical ingredients such as anthyllis and almond oil. Suitable for sensitive skin.

TIP: It’s best not to use powder over Light Reflecting Concealer.

Dr. Hauschka Blush Duo

Enchanting: Two complementary shades frame the face and highlight the cheeks. The formulation combines mineral pigments with nourishing botanical ingredients such as sage and anthyllis for cheeks that look and feel radiant, healthy and supple.

Dr. Hauschka Eyeshadow

Dazzling: Vibrant colours intensify all eye make-up. The formulation combines mineral pigments, silk and nourishing botanical ingredients such as black tea to moisturise and soothe the delicate skin around the eyes.

Dr. Hauschka Eyeshadow Trio

Brilliant: Three complementary shades reflect, highlight and enliven – for brilliant, sparkling eyes. The formulation combines mineral pigments, silk and nourishing botanical ingredients such as black tea to moisturise and soothe the delicate skin around the eyes.

Dr. Hauschka Eyeshadow & Brow Palette

Eye-opening: The velvety, matte colours offer depth to the eyes and create beautifully expressive eyebrows. The formulation combines mineral pigments, silk powder and nourishing botanical ingredients such as black tea to moisturise and soothe the delicate skin around the eyes.

Dr. Hauschka Eye Definer nude

As brilliant as the stars: This soft, nude shade makes eyes appear bigger and brighter. The gentle formulation combines mineral pigments with nourishing botanical ingredients such as anthyllis, quince wax and shea butter to soothe and moisturise for a silky soft finish.

Dr. Hauschka Eye Definer

Eyes redefined: This soft pencil glides on smoothly to highlight the eyes’ expressive beauty. The gentle formulation combines mineral pigments with nourishing botanical ingredients such as anthyllis, quince wax and shea butter to soothe and moisturise for a silky soft finish.

Dr. Hauschka Brow & Lash Gel

Intensify: This transparent gel shapes and fixes eyelashes and eyebrows. Intensifies the effect of Brow PowderVolume Mascara and Defining Mascara. The formulation of nourishing botanical ingredients such as neem and eyebright nourishes lashes and eyebrows.

Dr. Hauschka Volume Mascara

So very expressive: Mascara creates visibly thicker lashes for a real volume boost. The formulation combines mineral pigments with nourishing ingredients such as quince seed, silk and candelilla wax to envelop and protect every single lash.

Dr. Hauschka Lip Definer

Lip perfect: Transparent pencil forms an invisible, moisturising barrier that prevents lipstick and lip glosses from smudging and running. The formulation consists of nourishing botanical ingredients such as witch hazel, shea butter and rose wax to moisturise the lip area.

Dr. Hauschka Lip Liner

Fully redefined: This ultra-smooth formulation glides over lips to precisely and expertly outline your lips’ contours. The formulation combines mineral pigments with nourishing botanical ingredients such as witch hazel, jojoba oil and rose wax to moisturise the lip area.

Dr. Hauschka Lipstick

Your lip secret: Intense colour, soft shimmer. Moisturising with mineral pigments and botanical ingredients such as rose petals, almond oil and carnauba wax.
Precise result: Apply with a brush. Softer look: Pout the lips then dab on.

Dr. Hauschka Sheer Lipstick

Wonderfully delicate: Light, creamy texture, subtle shimmer. Combines mineral pigments with nourishing ingredients such as rose hips, argan oil and beeswax for silky soft lips.

Dr. Hauschka Lip Gloss

Luscious and alive: For a silky-soft feel and brilliant shine. Combines mineral pigments with nourishing botanical ingredients such as anthyllis, mango butter and sea buckthorn oil to soothe, protect and moisturise lips.

Make-up Brushes, vegan

Lip Brush, Foundation Brush, Eye Definer Brush, Powder Brush, Eyeshadow Blender Brush and Blusher Brush.

VIDEO PLAYLIST – quick videos and longer, more detailed videos for: Wow Lashes, Signature Brow, Red Pout, Perfect Flick, Flawless Complexion, Exhilarating Look and Balancing and Shaping with our International Make-up Artist, Karim Sattar.

 

Dr. Hauschka Quality
  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

Thanks for reading our blog. xx

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Sustainable Partnerships Around The World

Celebrating Cosmetics Culture
Organic raw materials from around the world

Creating a better world
Sustainable partnerships all around the world

In creating the formulations for Dr. Hauschka Skin Care products, we draw on the many things that nature has to offer. For example, medicinal plants, botanical oils and waxes and genuine essential oils – naturally of organic quality wherever possible. Many of the medicinal plants used grow in our own biodynamic medicinal herb garden or in the fields on our Demeter farm, the Sonnenhof. We also purchase other raw materials from regional sources. Our climate is simply not suitable for growing some of the plant species from which we obtain raw materials.

Fragrant roses for essential rose oil, almond trees and jojoba bushes, for example. We want to purchase these in organic quality for our formulations as well. To do this, we sometimes have to instigate the production of organic raw materials in the first place. Essential rose oil, mango butter, castor oil and shea butter are just a few of the raw materials to which this applies. We support farmers financially and with our knowledge of organic farming. We help them obtain organic certifications and guarantee certain purchase volumes.

It goes without saying that we are committed to fair trade conditions characterised by mutual trust and independent development opportunities. We therefore have a solid and long-term working relationship with many organic farming partners, including ones who grow almonds and olives in Spain, jojoba in Argentina and macadamia nuts in Kenya. We help our partners increase their production capacities and, where desired, finance regular visits to them by biodynamic consultants.

The aim of such involvement is always to enable the partners to develop commercially and achieve economic stability that makes them independent from us.

We also believe that such partnerships should involve good local working conditions. Thus, we have encouraged developments such as the creation of social areas for the workers of an oil mill and supported the construction of suitable sanitary facilities, for example. After all, it is not only financial independence that is important to us, but also better social conditions for people locally.

An interview with Ralf Kunert
Managing Director of naturamus GmbH, a WALA subsidiary
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Click play for Interview with Ralf Kunert, managing director of Naturamus GmbH, sourcing raw ingredients.

Mr Kunert, what exactly does naturamus GmbH do?

As an independent subsidiary of WALA Heilmittel GmbH, we purchase all the raw materials for Dr. Hauschka Skin Care and WALA Medicines. This involves about a thousand different raw materials, such as essential and fatty oils, fresh plants and pharmaceutical auxiliary substances like emulsifiers or raw globules for medicines.

You purchase the raw materials in organic quality wherever possible, but what do you do if this quality is not available?

If a raw material or sufficient quantities thereof are not available in organic quality, we initiate raw material partnerships around the world on behalf of WALA. The WALA philosophy expressly states that these partners should become financially independent. To do this, they need to sell their products to a wider customer base. We put a great deal of time and energy into implementing these principles.

You have already found a partner for the high-quality organic macadamia nut oil used in Dr. Hauschka Skin Care products. What criteria did this partner have to meet?

Organic quality and fair trade are key criteria for us. We therefore purchase organic macadamia nuts in Kenya and process them to obtain oil in our own production plant for quality reasons. Our local partner is LIMBUA, an organically certified Kenyan company that sells macadamia nuts and avocados that it purchases from smallholder farmers. LIMBUA was established as a result of the impressive ‘macadamiafans’ initiative founded in 2009.

What kind of initiative is macadamiafans and what makes it so impressive?

First and foremost, macadamiafans is based on a social concept. The initiative helps macadamia farmers in Kenya create short channels between producers and consumers. macadamiafans offers farmers and their families direct access to the export market so that intermediaries no longer take a large portion of the profits. This all happens in cooperation with the WELT:KLASSE Foundation. Student companies from Germany are responsible for selling the Kenyan macadamia nuts.

Once again for clarity: you are impressed by macadamiafans but buy from LIMBUA. What is the relation between these two partners?

macadamiafans Kenya Ltd. is the initial source. The founders, Hannes and Matti Spiecker, also established LIMBUA Group Limited to help farmers receive a better income. LIMBUA follows the exact same philosophy as macadamiafans. Whereas the market-related activities of macadamiafans, as a LIMBUA educational project, still follow the original idea behind the initiative and focus solely on student companies, LIMBUA also sells directly to large, commercial customers. This improves market access for the smallholder farmers who are already involved in the initiative, including for their other organic products. Since 2009, a major rise in interest has also been seen from neighbouring farmers. The expanded customer base means that it is now possible for more and more smallholder farmers to get involved. The latest technology with mobile phones and fingerprints comes into play here.

Mobile phones and fingerprints? That sounds interesting. Can you elaborate?

All macadamia nut purchases and sales made by LIMBUA are digitally recorded using LIMBUA’s computer system. This provides excellent transparency for Kenyan farmers. These use their fingerprint to confirm their identity in the system and log into their account, where they can not only record inspections of their farms by organic consultants but also the number of kilograms of macadamia nuts they are selling to LIMBUA. Once the figures have been recorded, the farmers receive a text message indicating how much money they will receive per kilogram of their nuts. As soon as these nuts have been recorded at the LIMBUA factory using a barcode reader and the quantity has been confirmed, the money is credited to the relevant farmer’s mobile phone account. It really is brilliantly simple! And the whole process takes just a few hours.

You previously mentioned short channels between producers and consumers. But surely LIMBUA has to profit from the sale of the nuts as an intermediary, meaning that the farmers earn less?

LIMBUA naturally has to cover its costs. However, all of the profits currently go into expanding the activities in Kenya to enable more farmers to earn a fair price for their products. The farmers are definitely benefiting from the initiative.

You mentioned that farmer training is also recorded in LIMBUA’s digital system. What kind of training?

The farmers have a wide array of organic farming training courses and consultant visits financed by LIMBUA. The visits and participation in the training courses are basic prerequisites for the conversion of the farmers’ land to certified organic farming. This enables them to vastly increase their earnings as organic produce achieves a higher sales value on the market.

Are farmers not tempted to mix in conventional nuts with the organic ones?

The risk of this is extremely low. When the macadamia trees are in blossom, LIMBUA employees estimate the expected crop yield. If a farmer delivers more nuts than expected, he will only be paid once he has explained where the additional nuts came from. The nuts are also naturally subjected to residue analyses, for example to check for pesticides.

How many people currently benefit from selling nuts via LIMBUA?

In Kenya, 5,000 farmers receive a regular income from selling macadamia nuts to LIMBUA. This naturally benefits their families, meaning that ultimately, over 25,000 people can enjoy a better life thanks to macadamia farming. Many school children in Germany also benefit.

Why does macadamia farming benefit German school children?

It does so on a completely different level. The school children I mean are those who work with macadamiafans and the WELT:KLASSE Foundation to sell the Kenyan macadamia nuts in Germany. Several of them get the opportunity to visit the smallholder farmers in Kenya and gain an extremely valuable experience in doing so. They obtain a clear picture of how the global value chain works and how our purchasing habits affect people’s living conditions in the source countries. If you take care to buy sustainably produced goods, you not only protect the environment but also help to support farming families. By establishing the LIMBUA Foundation, LIMBUA is following a similar concept to WELT:KLASSE in Kenya.

A Kenyan foundation that uses school children to sell macadamia nuts?

Not quite. The objective is slightly different. The LIMBUA Foundation is a non-profit organisation that works with schools and universities in Kenya. It focusses on raising pupils’ and students’ awareness of environmental correlations. It provides lessons on organic farming and biodiversity in general schools and at universities, but also at the LIMBUA tree schools. The aim is to create extensive social commitment that will hopefully create mutual understanding between Kenya and Europe.

Do you simply buy the macadamia nuts from LIMBUA or support the project in other ways as well?

First and foremost, we buy the nuts. However, we also assist the company with marketing, for example. In this regard, we believe that it is important for LIMBUA to not only offer macadamia nuts but also other products as the smallholder farmers’ entire farms are organically certified and used to grow all sorts of products. In 2016, for example, we worked with LIMBUA to have an initial batch of avocados from smallholder farmers in Kenya processed to make oil. We are also naturally aware that companies in the expansion phase can often face major liquidity problems. We have therefore supported LIMBUA in relation to finance matters and pre-financed the harvest, for example. It is simply important to us that we develop a long-term partnership based on social and environmental responsibility. We know that our customers also value this.

A transparent supply chain for Kenyan macadamia nuts

When the macadamia trees are in blossom, the expected crop yield can be estimated. The volume of macadamia nuts supplied is compared with this estimate. If the volumes match, the farmer is paid based on a fingerprint login and a mobile phone account.

Dr. Hauschka Quality
  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

In 2017 we’re celebrating Dr. Hauschka, 50 years of making a difference. Dr. Hauschka has been the pioneer of natural and organic skin care since 1967.

Dr. Hauschka Skin Care products are highly concentrated formulations. Each and every ingredient in our compositions are chosen with 50 years medicinal, botanical, pharmaceutical and skin care knowledge.

Our ingredients are chosen with intention and sourced at the peak of their vibrancy and potency to deliver maximum efficacy. Positive results for a radiant, healthy and balanced skin.

Each and every ingredient is in our formulations for the benefit of your skin, not the formula itself, we do not use fillers.

Our preference is biodynamic, organic or responsibly wild harvested ingredients.

NATRUE certified natural and organic skin care and make-up. Sustainable. Conscious. Cruelty free. Aromatic natural and organic essential oils, free from synthetic chemical fragrance. Free from parabens, sulphates, PEGs, phthalates, silicones, petrochemicals, synthetic chemical colours and preservatives.

#celebratingDrHauschka
50 years of making a difference

Thanks for reading our blog. xx

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How do you know what’s really authentic natural and organic skin care?

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Natural Organic Skin Care

The difference made transparent

What percentage of the ingredients in natural cosmetics are organic? What are the minimum standards and the maximum values?

Furthermore, how can you describe the high quality of a product other than through its material properties – its finely tuned composition, its more than biochemical effect?

We don’t think ‘natural enough’ is good enough for your skin. Only the very best, highest quality, natural and organic ingredients for long term results and healthy, radiant skin.

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from www.natrue.org

Our entire skin care and make-up range is certified with the international quality seal for natural and organic skin care and make-up – NATRUE.

The NATRUE standard distinguishes between:

  1. Natural skin care and make-up
  2. Natural skin care and make-up with at least 70% organic ingredients
  3. Natural skin care and make-up with at least 95% organic ingredients

This makes it interesting as the term ‘natural skin care and make-up’ alone is neither legally protected nor defined on a binding basis. At www.natrue.org, you can find the certifications given to the individual Dr. Hauschka Skin Care and Make-up products for complete consumer transparency.

Go to Brand Directory Dr. Hauschka and click on the product image below. For example when you check Rose Day Cream you’ll see it’s certified to Level 3 – Natural skin care with at least 95% organic (and/or biodynamic) ingredients.

Please note: We have a preference for biodynamic ingredients, these are classed as ‘organic’ ingredients for certification. 

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Look for the NATRUE label for your consumer guarantee that products are genuinely natural and organic. NATRUE certifies the entire product formula, not just one or two ingredients in that formula. Furthermore the entire formula is completely audited from supplier to finished product once every two years. Wherever available, we procure our ingredients from biodynamic or controlled organic farming. If an organic version of a raw material is not yet available on the global market, we initiate organic cultivation partnership projects.

You can count on our products being free from synthetic chemical fragrances, dyes and preservatives, mineral oils, parabens, silicones and PEGs.

We do not, or ever have, or outsourced, any testing on animals, we test on happy to help out human volunteers.

Peta Dr. Hauschka source

Hand harvested Anthyllis (Woundwort), one of our key ingredients to bring all skin conditions to a state of balance. In our biodynamic medicinal plant gardens.
Hand harvested Anthyllis (Woundwort), one of our key ingredients to bring all skin conditions to a state of balance. In our biodynamic medicinal plant gardens.

There is more to quality than good raw materials

Our formulas depend on the high quality of the natural raw materials – but also on the care with which they were grown and processed. By using biodynamic agriculture, we actually put more into the soil than we take out. We believe biodynamically grown plants are the highest in vitality and it’s this vitality we wish to transform for your skin.

In Dr.Hauschka skin care and make-up, the ingredients come together to form complex compositions made up of more than just the sum of their components. Only when their ingredients interact and are supported by our unique rhythmic manufacturing procedure do our products take on their very special quality that enables them to stimulate your skin’s natural activity.

Our biodynamic medicinal plant gardens
Our biodynamic medicinal plant gardens

Dr. Hauschka Quality

  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

natrue-for-website

Thanks for reading our blog. xx

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