The art of skin care and make-up

Production and research

Would you describe your face cream as a piece of art? When it comes to Dr. Hauschka Skin Care products, we believe this is a justifiable statement. And would you attribute a personality to a plant? We do and closely study its biography when developing and producing new skin care products. We examine your skin’s needs, then look for the medicinal plants, waxes and oils that best help you meet them. We combine the ingredients in such a way that they are in harmony with one another and your skin. This is the only way to create a product with a successful, artistic composition.

Our aim is to create effective product formulations. As such, we take great effort to constantly optimise the ways in which our plants and other raw materials are used in Dr. Hauschka Skin Care products. Fortunately, we already have a huge wealth of information: the knowledge and experience that we have gained through the development and production of  WALA Medicines since 1935. Elisabeth Sigmund added to this knowledge base. In the 1930s, she started to study centuries-old medical books in monastic libraries. Elisabeth discovered forgotten medicinal plants and minerals with benefits for the skin, which she used to develop the formulations for Dr. Hauschka Skin Care. Today, we are able to combine the knowledge from days gone by with modern methods.

Throughout the years we have become specialists in the research of plant based raw materials and, in spring 2017, we moved into a new laboratory building to continue this work. There, we optimise development methods and look at highly practical research questions posed by our colleagues. For example, our gardeners often request information on ingredients to determine when these are most nutrient rich and ready to be harvested; or our raw materials warehouse would like to know how to create the best conditions for storing the essential oils. Our Development team also works in close cooperation with external specialists as well as universities and uses publications to share their knowledge.

Our new laboratory building

Lastly, we conduct quality control in our new laboratory building. Not only the finished products are tested to ensure that they are safe and of highest quality possible but also the raw materials we use for our skin care and make-up undergo quality tests.

Authorities nowadays demand that skin care and make-up manufacturers conduct extremely extensive analyses to proof the safety of products. However, our tests go above and beyond the required scope. We combine the knowledge that we have gained over several decades with the findings presented in the latest scientific literature and use the results to conduct additional analyses. Ultimately, this supplemented knowledge enables us to compose the best possible skin care and make-up products for you.

Interview

with Herwig Judex, member of the WALA Foundation, and Professor Florian Stintzing, Head of Science at WALA Heilmittel GmbH, the company behind the brand Dr. Hauschka Skin Care About the research, development and production of Dr. Hauschka Skin Care and Make-up.

Mr Judex, you’ve been with WALA since 1971. At the time, Dr. Hauschka Skin Care had only been on the market for four years – as a second brand that complemented WALA Medicines. Did the knowledge of the production of medicines influence the formulations for the skin care products?

Herwig Judex: The formulations for Dr. Hauschka Skin Care products were developed in cooperation with doctors, estheticians and pharmacists. The experience from the production of medicines naturally played a major role during the development. There were also three key values: helping, caring and healing. Our skin care products needed to be all of these things. This explains why they were originally called ‘Healing Cosmetics’,a name that has since been changed for legal reasons. Despite this, helping, caring and healing is a package and remained the concept under which the products were originally created.

Mr Stintzing, you are in charge of WALA’s science department. Is the concept of ‘helping, caring and healing’ still important to you today when developing Dr. Hauschka Skin Care products?

Florian Stintzing: Yes, there is still a healing stimulus behind the products as Mr Judex says. There is also the question of how we can help our customers. We don’t follow the latest trends, but instead look at what people actually need. A person suffering from atopic dermatitis needs support and products that care for the skin, men and women ask for skin care for their face and body, and people who wear make-up also have their own special requirements. As a natural skin care and make-up manufacturer, we want to develop formulations that really focus on the individuals and enable them to feel happy in their own skin each and every day. As such, we don’t have any short-lived skin care, instead our products address basic needs.

How have development and production of Dr. Hauschka Skin Care products changed over the years?

Judex: It has changed in many ways. In the 1960s and 70s, we created products based on our experience-based knowledge. The idea was the most decisive factor. We mixed things together and tested whether the product could do what it was intended to. If so, it was produced without any further requirements. If we wanted to assess the quality of a plant from our medicinal herb garden, we looked at its growth. If we added too much fertiliser and a plant that would usually only be 30 centimetres tall actually grew to a metre, it could not be used in production. We had the belief and inner certainty that the things which we had carefully considered and thought out were right. And it was right. Nowadays, that’s no longer how things work, of course. We have to conduct stability and application tests and provide far more detailed information about the substances. This is now a legal requirement for skin care and make-up manufacturers in Germany and it is important because the people nowadays demand reassurance of safety.

Experience-based knowledge used to be important. Mr Stintzing, can you analytically confirm this old knowledge now?

Stintzing: Yes. The plant that grows differently is a good example. We recently tried to domesticate chicory, i.e. to grow it in our medicinal herb garden. This is used in our Soothing Intensive Treatment among other products. It ended up looking like a dandelion. You could say that its nature was distorted. It flourished too well here in our garden. The plant’s appearance differs from the one that tends to grow in poorer quality, dry soil. You can’t create a stable aqueous extract from a plant that has grown like that. A difference in scent is also noticeable. You can furthermore demonstrate the difference analytically, for instance through the fact that the pH level doesn’t fall during the extract procedure as the lactic acid fermentation process doesn’t start. Even with all the technological advances, which are welcomed and a good thing, it is still essential to use our senses and pay attention to obvious differences – to closely monitor things. And we do this by using the experience that WALA has built up over more than 80 years.

But you can no longer bring products to the market based solely on experience-based knowledge. You have to fulfil legal requirements. What analyses do you conduct?

Stintzing: It’s about customer safety. The raw materials for our cosmetic products are tested for characteristic properties, but also foreign substances such as pesticides and heavy metals. Tests are an important means of proving and documenting a certain quality level but also of learning more about the raw materials used. As such, we often test for far more things than legally required by precisely stipulated regulations on testing. Ultimately, however, you can only do a test well if you know the raw material’s biography. For example, where the plant grew. This is the only way for you to know what kind of contaminants it might contain as a result of its location. And only then can you specifically test for these pollutants. If you ignore this factor, you might end up testing the wrong things.

A plant’s biography is an unusual concept. Can you elaborate?

Stintzing: We think about a product based on its raw materials. We ask ourselves where the plant comes from. Where, under what climate conditions and in what soil it was grown, how it was cultivated and when it was harvested. The origin of a plant matters, as highlighted by our example of chicory. And the future, i.e. where the plant ends up, namely in the skin care or make-up product, is based on what has happened in the past. This is what makes the idea of a biography so important to us. Everything found in the raw materials is developed during the plant’s biographical journey. And at some point, this all ends up in the composition. Anything I don’t do prior to this, from a procedural perspective or even in terms of qualitative selection, I can no longer give to the product at a later stage.

Judex: A plant’s biography covers all the essentials. After all, we can’t get anywhere with mere facts and figures.

Is the approach of working with your senses and experience something that makes WALA special?

Judex: Yes, definitely.

Stintzing: However, it only works if you are familiar with the plants. You have to know where they usually grow, what their natural environment is, what they normally look like and what is going on if they don’t look like that. In view of this, our plant laboratory technicians and employees from the Cosmetics Development and Analytical Development departments regularly help out with the harvests in our garden, during which our gardeners teach them a great deal about the plants and their special features. This forms a direct link to the raw materials, something which is extremely important as it prevents the anonymity widely found today.

If a plant’s biography is so important, doesn’t this mean you can only harvest and process wild plants? Is it possible to cultivate plants at all?

Judex: You can also cultivate plants naturally, for example if you want the roots or leaves to grow in a certain way. However, you always have to remain within certain limits, as highlighted by the example of chicory.

Stintzing: The influence of the location can also be analytically proven. For example, tests have shown that edible berries from Scandinavia are richer in secondary plant nutrients than those from Central and Southern Europe. This knowledge is extremely important for medicinal plants. In addition, the temperature, the light and soil conditions also have a major impact on quality. One example of a case in which we were able to directly prove analytical differences is sage, which we use in products such as our Sage Mint Deodorant. The soil properties, such as the pH level, are particularly important for this plant. In consideration of this finding, our gardeners have created different types of soil in our medicinal herb garden for the plants to develop their vital strengths and inner being.

Judex: Quality is a factor determined by far more than just quantity. Today, we are instructed to detect quantitative differences so as to decide whether or not a raw material is used. However, as Mr Stintzing says, quality is about the entire biography. How did the plant come into being, how were the seeds cultivated that were then sown?

Do we have to revise ‘old’ knowledge based on new findings?

Judex: ‘Revise’ is a weighted word. After all, we’re talking about adding to our knowledge. What is then done with this is a whole other matter. For instance, whether you succeed in combining the artistic process with the knowledge.

Stintzing: We are increasing our wealth of knowledge and building on our experience. However, our products also have an artistic quality to them. A product is a composition. It naturally has to be well crafted and must not separate, for example. However, the ingredients must also be in harmony with one another and with people. I firmly believe that this artistic aspect appeals to people at a certain level. They don’t have to know what is in the skin care product. Instead, they experience the product as harmonious or inharmonious for them. Our aim is to develop authentic products to meet our customers’ needs.

Dr. Hauschka/WALA biodynamic medicinal plant gardens

Dr. Hauschka Quality

  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

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Showering TIPS

Something you do every day, so you may not think too much about it, however, here’s some helpful showering tips.

How long in the shower?

Water is drying to the skin, maximum time in the shower is 10 minutes. You don’t want to be wasting water either.

To exfoliate or not to exfoliate?

Your skin will slough off naturally skin cells when they are good and ready, from using a sponge, flannel or body brush. In the meantime those cells are protective and help your skin to retain moisture. And please don’t use anything that contains microbeads for both our environment and your skin.

How hot is too hot?

Very hot water in the shower exacerbates dryness, itchy, irritated skin and eczema by removing your skin’s naturally occurring oils. Recommended maximum temperature is 43 degrees Celsius. Think comfortably warm, not hot.

How do you protect your face skin in the shower?

TIP: Don’t ever put your face directly under the shower rose, water under pressure is far too harsh for the delicate skin of your face.

Dr. Hauschka Kosmetik

What about your feet?

You may be thinking your soap or Body Wash that you’ve just washed your body with will clean your feet as well on the way down. No, your feet definitely need their own wash and remember to do in between your toes, then thoroughly rinse so they’re not slippery.

Feet care: Perspiration and moisture is the perfect environment in which harmful bacteria may grow. Protect against foot odour or fungal infections.

We highly recommend the application of Deodorising Foot Cream for a healthy, balanced environment for your feet and/or Body Silk Powder to absorb moisture after shower.

TIP: A sprinkle of Body Silk Powder in your shoes keeps them smelling nice and fresh too.

Screen Shot 2016-07-11 at 12.13.06 PM

 

Using overly alkaline soap is drying

Keep it effective and gentle with Body Washes made with plant surfactants and quince seed extract to help your skin retain moisture combined with nourishing plant oils. Surfactants do the work, not bubbles, and our Cleansing Sponge helps Body Washes to lather.

Tip: Anything that’s continually moist will attract mould. Have two Cleansing Sponges on the go, one in the wash and one in use. Put through the laundry wash every couple of days and hang out on the line for a dose of UV.

Drying

Pat your skin dry, don’t rub after shower, vigorous rubbing means you’ll lose more of your natural oils.

Restore

Restore your skin after shower with nourishing Body Cream, Body Milk or Body Oil. There’s much more skin on your body than your face so natural and organic body care is just as important.

Your skin should still be slightly moist for application of Body Cream, Body Milk or Body Oil for even and economical application. With Body Oil and moist skin you’re making an oil/water emulsion directly onto your skin for rapid absorption and long lasting aromatic care.

You might like > 5 Body Moisturisers For 5 Different Moods and Dressing Daily with Dr. Hauschka Body Oils

Dr. Hauschka Quality

  • Truly natural and organic skin care and make-up, certified to NATRUE standards
  • Free from synthetic chemical fragrances, colours and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

NATRUE

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NEW Make-up Looks

Dr. Hauschka Quality

  • Authentic natural and organic skin care and make-up, certified to NATRUE standards
  • Free from chemical/synthetic fragrances, dyes and preservatives
  • Free from mineral oils, parabens, silicone and PEGs
  • Dermatologically tested for sensitive skin
  • Wherever possible, all raw materials come from controlled organic or biodynamic (Demeter certified) cultivation and are recovered under fair conditions
  • We don’t test on animals, we test on happy to help out human volunteers

Thanks for reading our blog. xx

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How to Enhance Your Eyes

Dr. Hauschka International Make-up Artist, Karim Sattar

Choosing the perfect eyeshadow

To really enhance your eyes, to make them look more alluring, bigger, brighter and the whites appear whiter, then choose eyeshadow colours that fall opposite to your iris colour on the colour wheel, as opposed to colours that are the same or similar colour as your eyes or colours that match your clothes.

Complementary colours

Colour wheel
Colour wheel

The opposite of blue is orange/golds/browns

The opposite of green is lilac/burgundy/pinks

The opposite of brown is aqua/blues/greens

Using complementary colours provides the most contrast between your iris colour and your shadow colour, therefore it’s this contrast that enhances your eyes.

 

Suggestions to enhance your iris colour

 

Blue Eyes

Eyeshadow Trio 04 sunstone, Eyeshadow 05 amber, Eye Definer 02 brown/05 taupe, Liquid Eyeliner 02 brown, Defining Mascara 02 brown, Volume Mascara 02 brown.

Green Eyes

Eyeshadow Trio 03 ametrine, Eyeshadow 03 rubellite, Eye Definer 06 plum/02 brown, Liquid Eyeliner 02 brown, Defining Mascara 02 brown, Volume Mascara 02 brown/03 plum.

Brown Eyes

Eyeshadow Trio 01 sapphire/02 jade, Eyeshadow 04 verdelite, 02 lapis lazuli, Eye Definer 01 black, 03 blue, 04 green, Liquid Eyeliner 01 black, Defining Mascara 01 black/03 blue, Volume Mascara 01 black.

Hazel Eyes are multiple colours so choose the same recommendations as for brown eyes using the colour wheel concept to contrast differing colour flecks in your eyes to highlight.

Aside from complementary colours, everyone needs a brown, taupe and neutral shades palette too, This also includes brown eyes, which can use browns, just need to stay away from muddy browns. Eye & Brow Palette with matte shades for both eyes and brows.

Application Tips

  1. Always apply eyeshadow from outer towards inner, not the other way around, for a professional and uplifting look to your eyeshadow application. When you apply from inner to outer you end up with colour dragging your eye downwards.
  2. When you’re applying your deepest colour to the crease, always keep your eyes open to ensure correct placement of the colour.

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We are celebrating 50 years of cosmetics culture

 

 

 

 

 

 

 

7 Tips for Finding Calm During a Busy Day

Strategies to slow down and smell the roses

Our daily lives are busy, very much so when juggling work and family, and sometimes we forget to take a moment to appreciate the small, special moments as we rush from one thing to the next.

1. Morning cuppa

Don’t rush your morning cuppa, take the time to really enjoy it, it makes for a good beginning to the day.

2. Take a walk in the fresh air

Movement and deep breathing aids relaxation, and if you’re in front of a computer much of the day, this is even more important. It may be a walk down to your local cafe to pick up lunch, it may be that a morning or evening walk is already part of your daily ritual. Being outside you can take a moment to appreciate the seasons, sunsets or sunrises, a jacaranda in full bloom…

3. Meal times

When your preparing dinner and eating your meal take a moment to consider how your food was grown, eat slowly and really taste each mouthful.

4. Take a moment

When you find yourself rushing, really make the effort to be in the moment, stop what you’re doing to actively listen to your child or partner, if you’re busy cooking dinner and there’s a beautiful sunset, pop outside and enjoy it for a moment. There’s unexpected joy to be found in the little things.

5. Bathing

At day’s end there’s nothing quite like closing the bathroom door and taking a bath with Moor Lavender Calming Bath Essence or Rose Nurturing Bath Essence, both of which are protective milky formulations. After bath stay away from your device(s) and take yourself off to bed for a restful night’s sleep.

6. Active relaxation

Find out what works for you, it may be coffee with a friend, yoga, sport, baking, creative endeavours, a good book – there will be something that provides active relaxation for you and helps clear your head from busy thoughts.

7. Skin care rituals

Be in the moment during your morning and evening skin care rituals. This is a time when you take the very best care of your skin and look after yourself. Also take a moment to deeply smell nature’s aromas that are contained in every bottle or tube. When we take time to nurture ourselves we feel more able to nurture others.

Thanks for reading our blog. xx

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How is a new Dr. Hauschka product created?

Careful development
Stir together the ingredients, test, done? The development of new Dr. Hauschka products is far from that simple. We take our time and work in large teams when developing every single skin care and make-up product. Once the idea for a new product has been conceived, it is about finding the best possible formulation for it. A formulation in which the individual components are aligned with one another, like in a work of art. One that is more than just the sum of all its individual components.
Who is the target group for the new product? Which packaging works best for it? Is it even possible to obtain the raw materials we want for the formulation in the high quality and quantity we require? And are the desired raw materials safe? With so many questions, where should we even begin? Ideally with the idea for the right ingredients. Our developers give great consideration to this matter.
Their work could be compared to that of an artist using a paint palette and combining the colours to form brand new shades. It is only possible to achieve a good overall composition if the individual shades are in harmony with one another. When composing a formulation, the developers introduce themselves to the people for whom the product is intended. After all, they are developing the product to meet their needs.

Some of the medicinal plants required are cultivated in our medicinal herb garden and on our Demeter farm, the Sonnenhof. We also procure further organic raw materials with the assistance of the raw material buyers from our subsidiary naturamus. The staff in the scientific departments analyse each of the raw materials to ensure that they meet our high quality standards, are well tolerated and comply with legal requirements for cosmetics and natural cosmetics. Sometimes, we even start by researching a new raw material so as to fully understand it.

At the same time, the Packaging Procurement department searches for a suitable container for the new product. Doing so is extremely challenging as we do not use any synthetic preservatives in our natural skin care and make-up. Many of our products require airtight packaging that protects them from the light. For the highly sensitive, purely aqueous Intensive Treatments, we have even developed a special spray head that only allows sterile-filtered air into the container. Normal ambient air would affect the product’s shelf life. Sometimes, however, the packaging is determined by very simple user needs. For instance, the trays in our Eye & Brow Palette are different sizes. This is because experience has shown us that users tend to get through far more of the light shade than the dark one.

These users also test newly developed products before they go on the market – but only after these have already been tested by our Dr. Hauschka estheticians and have passed the tolerability tests. The assessments and comments from these voluntary testers are extremely important to the development team, which may further adapt the formulation based on them. After all, the same rule again applies: customer satisfaction is our number one priority.

An interview with Marie Calas

Group Head of Cosmetics Development at WALA (Dr. Hauschka) on the development of Regenerating Hand Cream and what makes Dr. Hauschka Make-up special

   

Ms Calas, you work with a team of 10 people to develop the formulations for new Dr. Hauschka products. From where do you get the ideas for these?

Marie Calas: It differs greatly. Some ideas come from the Marketing department, some come from us. Whatever the source though, the users’ needs always come first. For instance, we frequently had people tell us that they wanted more support at night-time. We responded to this by developing Night Serum as the third night care step.

What is the average turnaround from the idea to the finished product?

That depends. If we are just talking about how long it takes to implement a product idea, then the answer is about three years. However, if we are also talking about finding new raw materials for the new product, you can add a further two to three years to this.

So it can take up to six years to develop a new Dr. Hauschka product! Why does it take so long to find new raw materials for the formulations?

To find something, I have to consider specific questions and be open to the answers. That is not something you can plan for. Once we have selected a plant, a lot of hard work begins. This often starts with growing the plant. It is therefore easier if we have chosen plants that grow locally. We try to grow the plant in cooperation with our medicinal herb garden. Harvest time comes and we start to conduct our tests on the little plant material available to us. Our colleagues obtain extracts from the new plants, which we use in our formulation. We look at whether or not it works. Then we have to wait a full year for the next harvest. That is why it takes so long. Incidentally, we have to use the basis of the product, for example the cream base, to form a bridge between the plant and the user. To do this, we need to understand the language of both the plant and the skin.

The cream base acts as a bridge between the plant and the user? The language of the plant and the skin? Can you elaborate with an example?

Let’s take Regenerating Hand Cream. At the start of the development process, we sat down and considered the needs of the people who we envisaged buying the product, or their skin. The regenerating products are aimed at people with mature skin. In other words, people upon whom life has left lasting impressions. These impressions are increasingly visible in the skin, for example in the form of wrinkles, as the vitality and regenerative ability dwindle with age. As a result, the protective function is weakened and the skin becomes thinner and more sensitive. The skin tells us this. We have to meet its needs through the formulation and look for the perfect ingredients for it. Which plants or minerals can best support mature skin and meet its needs? Which ingredients in the formulation best reflect our idea? And which cream base best transfers the plant’s effects to the skin? It is only later that we try to develop the formulation in the laboratory.

Which ingredients did you find were best for mature skin?

The guiding principle for the regenerating skin range comes from red clover. This is a species of clover that we are familiar with from our local meadows, which grow lush and green. Red clover clearly represents vitality and renewal. Its energetic growth is not even slowed when it flowers. There is one other special feature that makes it the perfect plant for revealing the individuality of people with mature skin. Red clover leaves bear an individual white pattern. Every clover plant has its own pattern, its own personality. Red clover can act as a model for a mature, vibrant personality.

Is red clover the only medicinal plant in Regenerating Hand Cream?

No. The red clover is supported by bryophyllum and quince seed extracts. Both of these stimulate renewal and moisture processes. Attention also has to be paid to the protective aspect. In this regard, heat-permeated fatty oils are beneficial. We refer to these as thermal oils. One example is macadamia nut oil. However, fruit oils from plants that concentrate fatty oil in the juicy fruit rather than in the dry seeds are also important for mature skin. Examples include olives and avocados. In addition to their protective and caring properties, fruit oils also bear the vitality of the fruit. This is naturally perfect for Regenerating Hand Cream.

Thermal oils? That sounds unusual. Can you explain?

To a certain extent, fatty oils are representative of their environment. In many cases, the chemical composition enables us to tell whether the oil plants grew in an area where they were exposed to particularly high levels of light or heat. In the Tropics, a plant experiences more heat; in the Nordic regions where summer days can last up to 22 hours, they naturally experience more light. These qualities are stored in the oil and analytically detectable. They benefit people through the composition of the cosmetics. We use several different oils in our formulations in the same way as you would use different colours for a painting or sounds in music. It is all about the composition.

When you talk about product development in this way, it sounds like the work of an artist. Do scientific findings actually play a part?

Oh yes. I genuinely regard the process of development as an artistic process, but also as one that involves a great deal of intuition. However, intuition is not without basis. This is something that is often misunderstood. True intuition requires a lot of work and knowledge. This naturally includes scientific training and extensive knowledge of the ingredients used. At WALA (Dr. Hauschka), many people are involved in phyto-chemical research and analysis. The knowledge obtained by our colleagues provides us with the foundations we require. It completes the picture when we are trying to understand a plant. Scientific research is a piece of the puzzle in an overall context; nothing more, nothing less. As such, we have a great deal of knowledge. However, our wealth of knowledge then has to take somewhat of a back seat. Intuition is the moment when we are working on a project and the answer to something suddenly comes to us, as if out of nowhere. For example, the idea for a plant comes from a wealth of knowledge that was no longer at the forefront of our minds. However, this wealth must still be created and developed.

After selecting the ingredients for the formulation, what were the next steps in developing Regenerating Hand Cream?

We moved on to composing the ‘work of art’ from the carefully considered ingredients. Developing hand care products is generally challenging. On the one hand, they need to be rich, moisturising and protective, while on the other hand, they have to absorb quickly and not leave a greasy film. This is precision work and requires a lot of experience. The first versions of Regenerating Hand Cream that we developed were far too rich and therefore sticky. We developed about 100 different formulations to eventually obtain the perfect result. As a developer, you have to cope with the fact that 99 percent of all attempts are unsatisfactory.

Did you select specific ingredients for the Dr. Hauschka Make-up products like you would for the skin care products?

Of course. After all, the Dr. Hauschka Make-up range is to all intents and purposes the fourth skin care step after cleansing, toning and moisturising. The regulating ingredient, anthyllis, can therefore be found in almost all of our Make-up products, just like it is in almost all of our facial care products. For the same reason, many of the Make-up products for the complexion contain an extract of refining witch hazel. And in the eye make-up products, eyebright (euphrasia) soothes the area around the eyes. Rose, quince… a whole array of supportive medicinal plants are found in the Make-up range. One last very special example is the cane sugar used in our Volume Mascara.

Cane sugar in the Volume Mascara? So, candied lashes?

Yes, sort of. To create volume with the Volume Mascara you need something to coat and shape the fine lashes. We chose cane sugar, and are possibly the only ones who use this ingredient for this purpose. If any form of sugar is used, it is usually beet sugar. But we consciously opted for cane sugar. This is obtained from the energy-packed, green leaves and stalks of the sugar cane. Unlike the sugar beet, this grows above ground, in the light, and is therefore far better suited for the eyes.

What products would your team like to develop?

Recently, the developers were all given the opportunity to spend a year working on not only the jobs from the Marketing department but also a product idea of their own. This produced some very different and very interesting results. This was extremely important. We have to constantly re-assess our possibilities and step outside our comfort zone. That is not just a question of developing formulations.

Has the Marketing department adopted any of your ideas?

Yes, but we cannot yet reveal which product that it.

Is there anything natural and organic skin care can do that conventional skin care cannot?

It is more the other way around. I think that natural skin care and make-up can now offer everything that conventional products advertise. However, natural and organic skin care are also ecologically and socially sustainable.

From the idea to the product: the development process

A large team comprising staff from various departments is involved in the development of each new Dr. Hauschka product.

1) Marketing

The idea; the identification of a human need

2) Development

Define the right ingredients Develop the formulation

3) Medicinal herb garden

Try to grow new plants

4) Raw materials purchasing and development

Check the availability of raw materials

5) Analytics

Quality assessment of all raw materials

6) Scientific department

Safety and quality assessments on the raw materials Is compliance ensured with the NATRUE criteria and Cosmetics Regulation?

7) Packaging Procurement

Find the right packaging

8) Dr. Hauschka estheticians

Advice, initial tests

9) Voluntary human testers

And finally user tests

 

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We are celebrating 50 years of cosmetics culture